Music festival season is here! That means new music is bumping and music-lovers everywhere are getting their dancing shoes on for a variety of festivals.

One mainstream music festival that has many excited this month is the Coachella Valley Music and Arts Festival in Indio, California. If you’ve never heard of this festival — where have you been?

Coachella is a two-weekend music festival and huge party open to all, featuring major artists from around the world including names like Childish Gambino, Tame Impala and Ariana Grande.

One of the bands performing at Coachella, who’s also well-deserving of the spotlight, is Blackpink (stylized as BLACKPINK), which was formed in Seoul, South Korea. BLACKPINK is made up of Jisoo, 24, a South Korean native; Lisa, 21, from Thailand; Rosé, 22, who grew up in Australia; and Jennie, 23, who was born in South Korea but spent a lot of her life in New Zealand.

They are the very first K-pop girl group to perform at the festival.

Since their debut in 2016, BLACKPINK has released several mini-albums and singles. A few of which have reached impressive heights in the U.S.

Shortly after its released in 2018, “Ddu-du ddu-du” became the highest-charting single by a K-pop girl group on the Billboard Hot 100.

Though K-pop is relevant in the U.S., there still seems to be a gap between K-pop and mainstream music in the U.S.

BLACKPINK is changing that.

The group has been making important moves to be internationally recognized, as well as breaking the K-pop norms in the U.S. and West in general.

If you look at their earlier music, performances and music videos, you’ll see that their image has definitely transformed. And it’s been for the better.

The visual effects and cinematography have been updated from their simple and sweet image as seen in their 2017 song “As If It’s Your Last.”

Musically and visually, BLACKPINK has updated their style to appear more hard-core and bad —. they definitely have some sort of self — and/or female empowerment influences.

In fact, their music is created with an international appeal in mind. Their songs include a few catchy English phrases so that anyone in the West can sing along.

Additionally, their most popular song currently on Spotify is a feature on Dua Lipa’s “Kiss and Make Up,” which has 2.8 billion streams and is sung in English and Korean.

According to an interview with Billboard, Rosé, main vocalist and dancer in BLACKPINK, said their music is aimed at everyone.

“We’re trying to take care of everyone listening to our music,” Rosé said

Following their performance at Coachella, the girls will be venturing off into their 2019 world tour, starting with their sold-out show in Los Angeles, California on April 17.

In a recent interview with Billboard, Jennie, main rapper and vocalist, confessed that they are working very hard to create a full-length album that tells their story.

The next big project is an EP titled, “Kill This Love” will be released on April 5, 2019. Just in time for their 2019 world tour.

Their progressive image and international appeal have blessed them with breaking records and given them the title as one of the most influential Korean girl groups in the world.

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