Heineken Italythe beverage giant, has changed the structure of its top management with the appointment of two new managers. Giuseppe Mele has taken on the role of supply chain director for the Italian division of the group. At the same time, Paul Schalekamp was appointed CEO of Partesa, a subsidiary company specialized in sales, distribution, consultancy and training for the Horeca sector (hospitality, catering and bars).
Heineken’s new supply chain manager
Giuseppe Mele, it is written in a note from the last few hours, will have the responsibility of directing the logistics management of Heineken Italia, with the declared objective of integrating the internal processes and the different functions of the company. Mele has worked in the group since 2002. During his career he held the role of manager of the Comun Nuovo brewery, before moving to Partesa where he worked on commercial planning and logistical reorganisation. Prior to this appointment, he had held the position of Supply Chain Manager for Heineken Switzerland since 2023.
The Partesa guide to Paul Schalekamp
The management of Partesa passes to Paul Schalekamp, called to coordinate the company’s activities in the out-of-home consumption channel. Schalekamp joined the Heineken Group in 2007, carrying out assignments in several international markets including the Netherlands, Belgium, Portugal and Jamaica. Previously he has already worked within Partesa, working on control systems and customer profitability, and in Heineken Italia in the sectors of Strategic business controlling and Supply chain finance.
The operational plan and strategy on the Italian market
Schalekamp’s entry into the top management of Partesa is part of the application phase of “Partesa Prima!”, the operational and commercial reorganization started by the company at the beginning of the year to change the management of processes and the distribution structure. The appointments are part of the group’s strategy aimed at adapting the organizational structure to the ongoing transformations in the beer sector and in the pub and restaurant market.