Market share at 13% in Italy, the “Edge” line which has tripled sales in a year. Plus, now, an exceptional testimonial like Achille Lauro. 2025 is the year in which Motorola is decisively aiming towards a new phase of brand consolidation and recognisability. A path that does not just concern products, but a broader vision of communication, design and values. Giorgia Bulgarella, Head of Marketing at Motorola Italia, tells it: “We have the ambition to permanently be one of the reference brands in telephony on the Italian market. And to do so we are also targeting a young audience.”
In short, this is why Achille Lauro is the “face” of Motorola.
“It was a natural choice: he is an artist who has been able to reinvent himself a thousand times, a bit like Motorola has done throughout its history, he is a transversal character. Does he speak to young people? Yes, it’s true: but not only”.
How?
“He knows how to combine languages, aesthetics and identity, just like we want to do in the way we communicate technology. Lauro represents freedom of expression, creativity and the desire to overcome limits, three values that we feel are close to the DNA of our company”.
What does this collaboration say about the positioning of the brand in Italy?
“The clear signal: choosing such an artist means that we want to strengthen our voice in the cultural panorama and not only in the technological one. We want Motorola to be perceived as an authentic, contemporary brand with a strong personality”.
Music is an important thread in the next communication strategy.
“Absolutely. Music is a universal language that has allowed us in recent years to get closer to a new audience, especially under 35s. We participate in live events, concerts and collaborations that allow us to talk about our technology through real experiences. Thanks to partnerships with companies such as Dolby Atmos, the sound quality of our devices becomes a distinctive element. And music is perfect for communicating this value”.
Looking at the market, how is the Italian public responding to the relaunch of the brand?
“Very good. There is curiosity and trust. Users have recognized our commitment to offering quality products with a refined design and an accessible price. The success of the Edge segment confirms that the direction taken is the right one”.
In this regard, here is the Edge 70 model. What is the idea behind this new smartphone?
“This version is basically the synthesis of everything we want to represent: aesthetics, innovation, performance and sustainability. It is a thin but incredibly powerful device, capable of offering a high-level experience to an audience looking for something different and distinctive. It is designed for those who want an object to use but also to show, a concentrate of technology and design”.
In all of this, sustainability remains in first place.
“It is now a fundamental theme. Today we cannot talk about innovation without environmental responsibility. All the new models in the range have a reduced footprint and recycled materials, and the packaging is completely free of plastic.”
An ethical choice.
“Yes, but also competitive. Consumers recognize and appreciate brands that truly invest in sustainability, and our growth shows that they believe in what we promise. We started from the agreement with Pantone, we developed Moto AI to make our products increasingly beautiful and personal. Quality at the right price: this is now our way”.
The features of Motorola Edge 70
Motorola Edge 70 marks a new milestone for the company, with an incredibly thin design and a finish that doesn’t go unnoticed. Its lightness is so extreme that it becomes almost imperceptible in the hand, offering a comfortable experience in every situation. The aeronautical-derived aluminum body combines with a surface inspired by the texture of nylon, while the shades curated by Pantone complete a sophisticated and contemporary look. Despite the ultra-thin profile, the device is surprisingly durable: IP69 protection, military durability standards and Corning Gorilla Glass 7i guarantee excellent performance even in the harshest conditions.
50 megapixel cameras
Edge 70 is the only ultra-thin smartphone with a high-resolution 50 mpx triple camera:
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50 mpx main camera with 4K recording and extended HDR.
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Ultra-wide angle/macro 50 mpx with 120° field of view.
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Selfie camera 50 mpbx for realistic portraits.
Pantone-certified color calibration ensures natural, faithful tones, while OIS and the Moto AI Photo Enhancement Engine ensure precise shots. Functions like Signature Style, Action Shot and Group Shot they transform mobile photography into a creative experience within everyone’s reach.
Artificial intelligence at the service of experience
With Moto AI, the device becomes a true assistant: Next Move understands what appears on the screen and suggests actions or content; Playlist Studio generates playlists based on what you view; ImageStudio create stickers, avatars and images from the user’s imagination. The functions Update me and remember improve productivity and simplify daily use.
Performance, autonomy and practicality
Under the body, the processor Snapdragon 7 Gen 4 offers a notable step forward in AI, CPU and GPU performance. The silicon-carbon battery from 4800 mAh It offers up to 50 hours of use and supports 68W TurboPower wired or 15W wireless charging. The package includes a magnetic case compatible with wireless charging, designed to protect without hiding the design.
Motorola guarantees four major versions of Android (up to Android 16) and bimonthly security updates through 2031.
Attention to the environment
Edge 70 integrates recycled materials (over 20% post-consumer), plastic-free packaging and eco-friendly soy inks. The batteries optimize efficiency and durability by reducing thermal stress, while the combination contributes to a higher Eco Rating and a reduced carbon footprint.
Price and promotions
Motorola Edge 70 is available in the 12+512 Gb size and in the Pantone colors Lily Pad, Gadget Gray and Bronze Green: it costs 799 euros.
An offer is scheduled until December 31st which includes a selection of accessories worth approximately 320 euros included in the price: Moto Tag, Moto Buds Loop Green, Moto Watch Fit and 68W TurboPower charger. the redemption is available exclusively on the site via a code that is obtained with the purchase of the smartphone,