Just over two weeks left and Amazon will say goodbye definitively to its “Try First, Pay Later” service, a program that has had some success in recent years among users of the US e-commerce giant.
Introduced for the first time in the States under the name “Amazon Wardrobe” in 2018 (renamed “Try Before You Buy” after 3 years), and available in our country from October 2021, the service allowed Prime subscribers to try at home clothes, shoes or accessories for a maximum of six pieces before concluding your purchase. After choosing the desired products and paying only for those, users had the option to return all the others completely free of charge within 7 days. This very program will definitively close its doors starting from Friday January 31st.
Amazon’s choice was communicated to users with a short service note and in the following hours also confirmed by spokeswoman Maxine Tagay. ‘Seeing that the service’Try first, pay later only applies to a limited number of items and considering that more and more customers are using our new AI-powered features, such as virtual try-on, personalized size recommendations, review highlights and improved size charts to make sure you find the right size”Tagay explained to CNBC“we are phasing out the program effective January 31, 2025”. “Of course customers will continue to benefit from fast, free shipping, with free, easy returns on all of our apparel selection.”concluded the spokeswoman.
The decision, which is part of the spending cuts plan promoted in 2022 by CEO Andy Jassy, is therefore motivated by the introduction of new features connected toartificial intelligencecapable of suggesting to Amazon users the best products to buy based on the reviews left by other buyers. In this regard, the spokesperson of the e-commerce giant recalled the personalized size recommendations deriving from advanced linguistic models which are based on the product reviews already inserted.
Gaining more and more space, in particular, is “Virtual Try On”an augmented reality option launched for the first time
once in the summer of 2022 which allows you to see in three dimensions how a certain model of shoes or sunglasses can fit, thanks to an image reproduced via the smartphone camera.