Haier is a name that means being a world leader in large household appliances for 15 consecutive years. The numbers certify it, and for this reason at the centenary of IFA Berlin the Chinese company owned but with an American soul could not fail to be there to show a new connected ecosystem, enhanced by advanced and customizable technological solutions. The Haier stand allowed visitors to immerse themselves in the Smart Home, thanks to the integration of the hOn app, which manages and optimizes the experience with the group’s household appliances.
Washing machines and dishwashers
A key element was the virtual avatar that, through proactive interactions, guided visitors around the stand, demonstrating how Haier improves daily life with innovative solutions. The washing area saw the presentation of the X Series 11 range, which reaches energy class A-60% and offers features such as Ultra Fresh Air technology, which keeps clothes fresh for hours after washing. The X Series 11 dryer, with Dual Engine Inverter motor, also impressed with its energy efficiency (up to class A+++ -25%) and the innovation of the Ultra Reverse Drum.
The X Series 9 range instead shone for its ability to protect the most delicate garments, thanks to advanced technologies such as Ultra Fresh Air and Ultra Sense, which detects humidity in larger loads, ensuring uniform drying. The X Series 7, with particular attention to hygiene, also stood out for its ABT antibacterial treatment and the Refresh Cycle function, which softens fabrics and reduces germs and allergens.
The theme of energy efficiency continued with the Xynergy Series 11 dishwasher, equipped with Heat Pump, which allows significant energy savings and guarantees impeccable cleaning results thanks to technologies such as X-Spray and Cutlery Shine Plus. An absolute novelty was the I-Pro Shine dishwashers, equipped with Biovitae technology, capable of eliminating viruses and bacteria from dishes.
The smart kitchen
In the cooking sector, Haier highlighted the ovens of the Bionic Steam line, which exploit the potential of steam to enhance the flavors of dishes, with different technologies for cooking gourmet or perfect baked goods. The Chef@Home oven, with full touch screen, and ID Ultimate Series 6 captured attention for their innovative design and advanced features, such as the internal camera that recognizes food and automatically sets the cooking cycle.
In the field of refrigeration, Haier presented a full range of products with high energy efficiency and innovative technologies, such as the Supercooling system that preserves delicate foods for up to 10 days. The solutions include class A refrigerators, such as the 2D 60 Series 7 Pro combined model, which combines efficiency and design, and the SBS 90 Series 7 model, the largest in its category.
The Haier Casarte Collection
The Haier Casarte Series collection introduced excellent design solutions, such as LaundryCenter, an ergonomic and space-saving washing machine and dryer system, powered by artificial intelligence, and the Intelligent Wardrobe, which sterilizes and perfumes clothes with cutting-edge technologies. Wine cellars also found space in the stand, offering a complete storage and tasting experience, with solutions such as the Wine Journey widget in the hOn app.
Finally, Haier expanded its range of small appliances with the I-Master series, offering professional performance and advanced connectivity. During the fair, Haier’s entry into the world of coffee machines was also announced, combining innovation and premium design.
The central theme of Haier’s exhibition was the interconnection between technology
advanced and premium design, with a focus on energy sustainability and optimized user experience, thanks to the integration of artificial intelligence features and the connectivity offered by the hOn app.