Instagram is renewed once again and a series of new features dedicated specifically to broadcast channels and designed to make communication and the exchange of opinions between creators and followers more stimulating and lively are already being launched: these features are added to other features recently announced by Meta, thus making the package arriving for users of the famous social network even more substantial.
Among the options intended for broadcast channels, the most innovative and engaging seems to be “Answers“: through this recently created feature, subscribers who decide to participate have the possibility of directly replying to published messages, a bit like what already happens in traditional posts on Instagram. Thanks to the option in question, therefore, the channels broadcasts lose their characteristic one-way communication function and are transformed into a place of active participation, which entails a sort of small revolution in Meta-branded social media.
The functionality renamed “Prompts“, which stimulates interaction with followers by proposing temporary questions. The question is often a way to compare the habits of participants, with questions like “What did you eat for lunch?” or “Where are you going to holiday for Christmas?”. As mentioned, this is a snapshot, so you can reply to the post within 24 hours of its publication and then share your responses and “Like” or comment on those provided by other users.
Meta had recently already thought about its creators, introducing and making available a package of functional innovations to guarantee them that they could have more detailed information on the numbers made in their channel: the new analysis tool allows you to evaluate the number of views, between subscribers and non-subscribers to the channel, the number of interactions, between comments and “likes”, and the number of shares or saving of the post. In addition to this, the Instagram developers have also prepared a small handbook with personalized suggestions for growing the page and stimulating interaction with users.
The upcoming news was announced by
responsible for the platform Adam Mosseri, who in turn has already activated the functions on the “IG Updates” channel to lead the way and demonstrate in a practical way the quality of the work done by the Meta developers.