Isybank, Intesa Sanpaolo’s digital bank, has exceeded 3 billion euros in balances and reached over one million customers. About half of these are between 18 and 25 years old and use the account for daily management of expenses and monthly crediting of income.
Young people and conscious saving
The internal data of the bank, we read in a note from the last few hours, give an image of young people as savers “attentive and oriented towards informed financial choices”. Isybank claims to promote this approach through a mechanism that rewards virtuous behavior in money management, with effects that the bank also defines as “pedagogical” on the new generations.
The offer includes three tariff plans, a zero-fee account for those under 35, financing, a money set aside service, digital payments, insurance and investment funds oriented towards environmental and social sustainability.
The model: fintech with the “human touch”
Isybank was born within the Banca dei Territori Division led by Stefano Barrese. The bank defines itself as a fintech that combines simplicity and speed with the solidity of a commercial bank, thanks to its membership of the Intesa Sanpaolo group. The service uses over 2,300 digital branch managers, active during extended hours and on weekends.
The group’s investments
With Isybank, Intesa Sanpaolo inserts the project into the broader digital transformation of the group, indicated as one of the pillars of the 2026-2029 business plan presented by CEO Carlo Messina. The plan includes 4.6 billion euros allocated to technology and growth, in continuity with the path started through the isytech platform.
“We have 170 thousand accredited salaries”
“Promoting the value of savings and financial awareness through digital and simple tools is one of our priorities, in particular towards young people, to whom isybank dedicates growing attention – underlines Antonio Valitutti, CEO of isybank -. We propose actions and choices to save easily and realize their projects, from the smallest to the most important ones, accompanying them in the adoption of virtuous financial behaviour. More and more our customers are choosing us as their reference bank, in fact, we have 170 thousand accredited salaries and more 260 thousand user debits. Data that confirms how Isybank is increasingly the trusted bank, the one with which they operate in their daily lives and the one to which they can entrust their savings to grow together”.
Valitutti concludes: “The objective is to create value for our community and for the group to which we belong, working so that accessibility and inclusion are the values underlying our activity”.