On a global level, the “quiet-cation” depopulate: only in the last year the research of quiet and regenerating destinations has increased by 50%
“Silence is a universal gift that few know how to appreciate. Perhaps because it cannot be bought. The rich buy noise“This aphorism attributed to Charlie Chaplin summarizes perfectly the holiday dynamics of the last decadescharacterized by the constant search for nightlife and of the leisure. What would the great actor think if he knew that in modern times these trends have changed? THE’summer 2025 In fact, it will be a season characterized by a Emerging trend in the tourism sector: the “quiet–“, Neologism born from the merger of quiet (silence) and vacation (holiday), which describes an increasingly marked tendency towards regenerating breaks and far from the noise, the crowd and the frenzy of the mass tourism. In a world that must be faster and faster – between notifications, traffic, social media and urban noise – the need is growing restful and silent holidays. The concept refers to stays designed to offer a silent and relaxing environment, responding to desire to escape from noise And from the stress of urban life. These experiences aim to satisfy the need for psychophysical well -being, promoting the recovery of concentration and inner calm. In addition, they adapt to the need for a multisensory space that stimulates a profound and regenerating perception, contrasting frenzy and daily hyperstimulation.
The site Inside Hook reports that in the last year there has been an increase in 50% of searches related to quiet destinations for the summer, an evident sign of a profound cultural change in travel choices. The portal describes this trend as a real revolution: rural landscapes, poorly beaten paths, places immersed in nature or Locations far from the tourist masses. Quiet-Cation are not only a passenger fashion, but a trend that has evolved over the years until this form takes on. But not only that, it is a paradigm change in tourist habits which can favor a more sustainable tourism and that can also influence real estate system. Further concrete confirmations regarding the spread of the tendency come from the expert Enrico Poletto, Real Estate Manager and CEO of App – Private Professional Auctions Auction House: “In recent years we are recording a increase in interest in second houses located in silent and peripheral areasoften purchased at auction at low prices. They are properties far from large tourist centers, ideal for those looking for one regenerative escape from the city. Once the second home in city centers was purchased, perhaps for the university of a child or for work reasons. Today they choose each other locations isolated and far from large inhabited centers. This phenomenon responds both to the desire for savings and to the need for intimate and private places“.
Additional considerations regarding the scenario come from FabI Forlani, Professor of tourism marketing and management and president of the Degree Course in Economics and Management of Tourism of the University of Perugia: “Is it a new phenomenon? At first glance, it can be identified elements attributable to detox tourism and, more generally, to the tourism of wellness, with a more eudemonic than hedonistic meaning. The desire to detach the thorn or of take a break from the routine It has always been one of the fundamental dynamics that generate tourism. However, in this historical moment, it translates, in particular for people with qualified professional activities and an intense social life (often with high income), in the Search for peace and silenceOf Destinations far from the city chaos And immersed in nature. A holiday capable of regenerating mind and body, alone or with loved ones, far from the technological distractions and the frenetic rhythm of modern life “.
In fact, the sector studies confirm that the experience of silence helps to reduce blood pressure and improve concentration and mental well -being. The specialized platform Weather.comwith the expression “quiet–“, Defines these trips as”The search for the silent places”, Adding that even few Moments of silence accelerate mental regeneration, they lower stress And improve the focus. A quiet -management is chosen to find balance, detoxify from digital and dedicate yourself to yourself: meditation, silent walks and absence of noise pollution. Also the The Guardian In a recent article he underlined theimportance of silencereporting a research with which it was analyzed how this can promote neurogenesis (i.e. the creation of new brain cells) in the hippocampus. The researchers placed mice in an anecotic chamber (an soundproofed space) and exposed them to different auditory stimuli for two hours a day, including absolute silence. All the sound scenarios, from a concert for piano by Mozart to the wagiti of the mice, have stimulated the proliferation of precursor cells in the hippocampus. This is the first phase of neurogenesis. Yet, after a week, these new cells had become neurons functioning only in the mice that had received the Treatment of silence. Scientists have then theorized that Neurogenesis could be stimulated with greater success only in the presence of absolute silence.
The quiet– therefore they do not represent only a passenger fashion, but a structural change in the way of living free time. For Italy it is an important opportunity to enhance less known territories, encourage forms of sustainable tourism and distribute the flow of visitors outside the usual circuits. “Tourist literature inserts this dynamic, which sees the practice of traveling or, more generally, the stay away from home as tool to recover “deep well -being”in the largest category of transformative tourism. After the affirmation of the experiential one that characterized the early 2000s, a growth of the transformative of the journey is being attended, a trend that It does not seem to be a temporary fashionbut a long -term dynamic. In this perspective, me I wait that we will hear more and more about this phenomenon“, The professor concludes.