The presentation of the new Oppo Reno14 was an opportunity to meet Jessica Chuang, the new Chief Marketing Officer of the Italian country, who arrived after an experience gained in Asia and the United States. A move, that of the company, which strengthens the presence on an important market: our country, in fact, has consolidated the approach made of design, innovation and attention to the needs of consumers. Details that the manager wants to push more strength to conquer new spaces on the market.
Why Jessica Chuang in Italy?
“Because Italy has always been a special place for me. Every time I have been there I have lived fantastic moments: the way people live at night, social relationships, the energy of the cities … here it is different from any other European country. There is a strong sensitivity towards experience, rather than towards mere appearance”.
What is the vision of Oppo a bit?
“That’s right. Our intent is to create an authentic connection between people, just like the one he has among friends. It is not just about selling products, but of doing something for the need for consumers. We have been on the market for 10 years and we have understood that this approach is crucial”.
For example?
“We were not the first to launch the Flash Photography, but we believe we have the right competence to do it well. Italy is a country where lifestyle is important and, having had the good fortune to spend a lot of time in summer. I understood how much in the evening and the night they are important from a photographic point of view and how many users complain of not being able to take photos with the right or bright color. People expect to have ”.
What is the difference between the European and Asian market in terms of innovation?
“There is a different approach, and it is necessary to keep against it. The Asian market is often linked to speed and quantity, the European one – and in particular the Italian one – enhances quality, culture, authenticity”.
In practice?
“Here the technology must have a measurable impact, simplify life and at the same time respect local values. And enhance beauty: for this reason we have made a partnership with toiletpaper for this”.
Starting from here: how can technology help us?
“What OPPO does not want is a technology only” to show “: innovation must improve people’s lives, really. For example, offering a complete smartphone and with artificial intelligence functions at a medium -sided price. Here the consumer is very smart and it is very careful that the technological revolution has a meaning”.
That is to say?
“In my opinion, the road is to make it become increasingly invisible. The future will see more and more evident devices, capable of making us have integrated experiences in everyday life to simplify life. And for this reason the aspect of smartphones will have less importance than the experiences they will make. It will count more, for example, as an Ai Agent will help us solve problems through increasingly connected devices”.
In this scenario Oppo will it move?
“We aim to bring our innovations throughout Europe, to grow with international partners
and local, and above all to build a brand that people recognize as part of their lives. We want to spread a new way of living technology “
Which?
“Simple, human and significant”.