Advanced data analysis, AI, automation, digital twin: the marriage between technology and companies has brought more and more terms and systems now indispensable for those who have to do business. And this was one of the important themes outlined by the World Economic Forum 2025 where we talked about Intelligent Agethat is, the new was led by the integration of artificial intelligence, digitization and sustainability.
In this scenario, the “Process Intelligence” enters the field, a technology for which a reality like Celonis, protagonist of the forum, plays a crucial role: that of transforming business processes into growth engines and sustainable change levers to generate economic value . And all this is not a tongue, but a necessity: according to the McKinsey Global Survey 2024, 72% of global companies have already adopted artificial intelligence technologies, with a significant increase of 50% compared to 2020. However, many companies struggle a obtaining concrete value from these investments: the Boston Consulting Group reveals that 74% of companies cannot climb the results of the projects based on AI. This is where the Process Intelligence then comes into play, with its ability – thanks to the smart tools we spoke at the beginning – to fill the gap between the potential of artificial intelligence and the results to be obtained. “The Intelligent Age represents a unique opportunity to rethink the way companies operate. When the processes work, everything works: companies become more agile, resilient and sustainable. With Celonis, we are redefining the role of business processes, transforming them into strategic levers to make informed decisions to contribute to the success of the business “ He said Andrea Carboni, Celonis Country Leader for Italy.
And therefore: to deal with the complexities of a rapid global market, five challenges have been identified and that I can be overcome and caught thanks to Process Intelligence:
-
Create the foundations of the business of grace to a contextual understanding of business processes, a not simple procedure that can be achieved with a “living map” of the operations, which integrates data, metrics and corporate contexts. This contributes, thanks to targeted operating insights, to business growth.
-
Create interconnected ecosystems with the traditional methods of managing the support chain, such as the use of EDi (Electronic Data Inter -Mercate). The manual management of information through spreadsheets and e-mails, the use of fragmented platforms that create information silos, often prove to be slow, rigid and subject to errors: Process Intelligence exceeds these limits, offering a platform to improve transparency Optimizing interpretation operations. By increasing transparency and efficiency to make faster and more aware decisions.
-
Evolve the “Digital Twin” from static models to idineamic platforms fueled by artificial intelligence. This allows “digital twins” to be not only a simple virtual representation of corporate operations, but an active and intelligent system capable of offering a vision of real -time operations.
-
Make predictive analyties for proactive operations, which allows companies to anticipate bottlenecks, provide for demand and face inefficiencies in real time. Increasing efficiency and reducing risks.
-
Monitoring sustainability in real time: they are increasingly stringent global regulations, such as the EU to Acts and ESG requirements, Process Intelligence allows traceability, regulatory compliance and optimization of sustainability objectives.
“Davos confirmed the strategic role of Process Intelligence in filling the gap between data and decisions and to lay the foundations for an intelligent age where resilience, sustainability and operational innovation coexist in balance ” he concluded
Carbon, who remarked the essential contribution of companies such as Celonis to quickly carry on the change. Supporting companies in transforming challenges into sustainable growth opportunities.