There is a subtle line that divides reality from fiction and social network They are able to shorten, if not to erase this border. The contents that platforms such as Instagram, Facebook and Tiktok show are often the result of fiction and many influencers and Creator exploit this labile border to attract attention and become viral phenomena. Therefore, the latest fashion spread on the web that features the Reborn dollsthat is, hyper -realistic replicas of babies, which are treated as children. A disturbing tendency that has two interpretation, one psychological and one cheap keys.
What are reborn dolls
In recent years, Reborn dolls have conquered an ever wider audience, transforming themselves from Objects for collectors to the protagonists of a global trend on a strong rise. Born in the United States in the 90s, the Reborn dolls They first conquered South America and then Europe thanks to the web and above all thanks to social networks, where thousands of enthusiasts share images and videos of their “creatures” daily, which are often treated as real children. But what pushes adults of all ages to invest time, emotions and money (the prices of these creations vary from a few hundred euros to over a thousand euros) in these dolls? The answer is complex and has its roots in motivations ranging from the desire for collecting in search of emotional comfort.
Dolls as therapy
Reborn Dolls are mainly used in the field therapeutic To encourage well -being in people with dementia, disability or for the elaboration of a mourning. The “doll therapy”, that the therapy with reborn is called, “produces thoughts of sweetness, joy and empathy in patients, which help to counter the progress of the pathology and to hinder the deterioration of some cognitive skills and is also indicated in prevention, care of states of anxiety, conditions of apathy and of depressionand in all the difficulties related to the emotional-affective theme“, explains psychologists-Italy. The use that some influencers make it, which have transformed these silicone dolls into a perfect tool to obtain visibility and popularity, explains very different.
Mamme-Influencer … by reborn
In America Kelly Cunningham It is one of the best known influencers, who has exploited his passion for Reborn dolls to become a character. On Tiktok and YouTube the woman shares her life as a mother of seven reborn, who takes a walk with the stroller, to the park and even to the nest. A history of grotesque fiction which, however, has a not indifferent economic return between gadgets, sponsors and advertising. In Italy the most famous Reborn influencer is Chiara, alias Reborn Baby Giuliawho personally creates his dolls and behaves like their mother. His YouTube channel and his social profiles focus on his life with his “children”, which Creator even brings from the pediatrician, skiing and kindergartens. The video of the birth of one of his reborn, directly from the gestational bag, became viral on Tiktok collecting over 8 million views.
For Chiara it is a real businesswith sponsorships and profits generated by her followers, and whoever tells them to “be cured” she replies: “It is fiction, it is obvious, but I don’t hurt anyone and many times I don’t understand the criticisms that are moved to me. They are not substitutes for children, they are simply a hobby “.