Bazr arrives in Italy, the European live social commerce app that connects Creators, brands and users by combining the sale potential of live streaming and influencer marketing. It is an innovative platform created by the entrepreneur Simone Giacomini who transforms online shopping into an engaging and interactive experience and who gives an out of the ordinary Experience destined to represent over 20% of global e-commerce by 2026 streaming.
Creators “sellers” and users are the main actors of the platform: Bazr allows users to follow the most loved creators and in line with their values to entrust them with the promotion of one or more products, and to influencers to free their creativity by creating content engaged in a space expressly dedicated to shopping.
“We built Bazr around three main needs”, explained the founder of Bazr Simone Giacomini “first reduce the user fatigue of users suffered by advertising content, secondly help creators to balance entertainment content with the need to monetize, and finally propose gratifying and immersive purchase experiences that the traditional e-commerce does not offer. They allow brands to implement live shopping sessions on their own channels, but Bazr focuses on the human factor represented by the Creators and the interaction during live to create immersive experiences “.
The choice of brands on Bazr is made following quality and non -price criteria, fame or status: what distinguishes the offer in Bazr is the predilection for brands and unique products. The goods for sale is part of different categories, from trendy beauty, from sport to sport, in order to create varieties and encourage cross selling, maximizing sales opportunities.
Bazr is open to all: anyone, beyond the sequel on their social channels, can be a Creator Bazr, provided it is passionate and expert in the product sector of the articles that sponsor. Only in this way can Bazr buyer really trust the experience provided. In fact, it is possible to register as a creator for anyone who feels to be brought for the sale, and gradually in time, who knows if this will become as an Academy for Creators who want to enter the great world of Bazr.
“Bazr adopts a latest generation technology at the service of the business model. A system based on artificial intelligence creates the match between brands and creators to offer the end user the most interesting contents and products based on its passions and preferences – added Giacomini – the algorithm facilitates the collaboration between Creator and Brand, and Bazr is a mobile First platform to respond to the digital user habits “.
Recently, Valiant Asset Management has announced a strategic investment in Bazr Spa, acquiring a minority participation in a pre-Money evaluation of 50 million euros. This support represents an important push for the project, which aims to consolidate its leadership in the European live shopping sector.
Sandro Patti, Founder and CEO of Valiant Asset Management, said that “Bazr represents an extremely promising vision, capable of capitalizing the growing interest in live shopping” and that he felt hit by the solidity of the team led by Simone Giacomini and the network of commercial partnerships already active. Bazr therefore aims to grow faster and faster with an expansion strategy that leverages technological innovation and on the creation of high quality content.