The story of a changing Italy, told through decades of daily life, is at the center of Enel’s new institutional campaign, currently broadcast on national television.
The story, according to a company press release, is a choral fresco that spans over 60 years of transformations: objects, neighborhood shops, fashions and technologies follow one another on the screen, precisely evoking the different eras the country has gone through. While the protagonists grow and build their future, the world around them changes shape.
Enel as a constant presence
In this long journey through time, Enel presents itself as a silent but fundamental force: the energy that supports the large and small moments of everyday life, from past to future generations. The underlying theme of the campaign is summarized in the claim chosen by the company: “Enel. For generations, energy”.
The expression, explains the press release, is not only intended to recall a solid past behind us, but also the company’s ability to continually renew itself to be alongside people in the face of the energy and social challenges of tomorrow.
The soundtrack
“A Whiter Shade of Pale” by Procol Harum, a masterpiece of international music published in 1967, was chosen to act as the soundtrack for the generational fresco. The song accompanies the passing of the years and, according to the company note, underlines that sense of profound continuity and trust that binds Enel to families and territories, acting as a bridge between the past and the future.