OF PROMOTION TO THE LARIANA CHAMBER OF COMMERCE
“Lake Como confirms itself as a favorite destination for foreign tourists from all over the world, proving its great attractive potential, a true source of pride for Lombardy. For 2024, the forecasts are very positive, with flows also growing compared to last year”. This is stated by the Councillor for Tourism, Territorial Marketing and Fashion of the Lombardy Region, Barbara Mazzali, spoke today at the meeting with the Chamber of Commerce of Como and Lecco, in the spaces of Lario Fiere in Erba.
2023 NUMBERS AND FORECASTS – According to data from the Observatory for Tourism and Attractiveness of the Region, in the Como and Lecco area there were 5.6 million stays in 2023, exceeding the levels of 2019 by 20.7%, the reference year for the best tourism performances. “Last year we had almost one million more tourists than 5 years ago,” comments Mazzali, “an excellent result, also made possible by a wide local accommodation offer, which counts on 10,144 hotel and non-hotel accommodation facilities.”
Recalling the high foreign attractiveness of the two provinces overlooking Lake Como, the councilor then added: “In 2023 Como (85%) and Lecco (73%) were the first two provinces in Lombardy for the presence of international tourists”.
Excellent premises for the current year. The councilor has announced, in fact, that “the analysis of the first data for the period January-March 2024 indicates a 13.5% increase in attendance compared to last year. For some important structures and during the weekends, the saturation rate of the hotels is already on average above 85% with peaks around 90-95%. Also taking advantage of the last minute, we are heading towards sold-out”.
TWO PROVINCES OF GREAT INTERNATIONAL APPEAL – For Mazzali, “the successes of Lario are synonymous with beauty and the Lombard lifestyle. What conquers tourists are the regenerating beauty of the natural panoramas, the cultural charm of historic homes and villages, as well as a wide variety of outdoor activities and rich local food and wine. Lario is a world where nothing is missing for a dream vacation, made possible by many capable and innovative entrepreneurs”.
Presenting the new Territorial Marketing project, ‘Lombardia Style’, the councilor also launched an invitation: “Lake Como is one of the most famous ‘faces’ of Lombardy in the world and is one of the most photographed places. We therefore invite you to participate in the competition that we have launched and as a result of which 5 photos and 5 videos will be selected and awarded. The image of a hidden corner of Lake Como could come from here, which through a lucky shot could become a new symbolic place”.