It is an absolute novelty that WhatsApp It is starting to develop to make available to everyone in the near future: for the first time a limit will be imposed on Broadcast messages that users can send. The indiscretion was revealed by Wabetainfo who explained how the “chat transmission limits“.
What are Broadcast lists
When it comes to broadcast messages we mean sending the same message to multiple contacts At the same time as if we were sending them one by one but this function takes place automatically creating the appropriate broadcast list as required by the app. Until now there has never been a limit of messages that could be sent with this mode but soon it will become reality to contrast the “mass messaging” and the spam: we think, for example, to those who send advertising, sponsorships and events to hundreds or thousands of contacts simultaneously.
What will be the limit number
There are still no indications from WhatsApp, on the number that cannot be exceeded but users will receive notifications When they approach the end of the messages available in the single session that generally lasts 30 days: in practice, from the moment you send the first Broadcast message will automatically start the countdown of the monthly fee that automatically restores at the end of the period. “During each session, users will be allowed to send a fixed number of broadcast messages. To help users monitor their use, WhatsApp will integrate a notification system that displays the number of messages sent during the current session “, Experts explain.
What changes now
Notifications with the messages that can still be sent available will be activated both from the app settings but also from the transmission chats. WhatsApp will introduce a message on top of each conversation to provide in real time the number of messages that have been sent in that month. “This guarantees that users remain informed and can consequently adapt their messaging strategy, since they will have a clear overview of the remaining transmission share and will be able to plan their messages to stay within the allowed limit “.
Another explanation to these limits, in addition to encouraging users to make a more conscious use of this functionality, aims to encourage the use of State updates and gods channels which have been designed and built
for mass communication. These two options, in fact, have no constraints as Broadcast messages will very soon have them and can be used as alternatives both for companies but also for individual users.