It has been talked about for years and now it is official: also the advertising arrives on the most used messaging app in the world, WhatsApp. This was announced by explaining how this new tool can be used by the general public and companies but, above all, reassuring users who will not appear in individual chats or groups. Many, however, will turn up their noses since in all these years it has been one of the very few realities that had “saved” himself by advertising banners.
Where it will be visible
WhatsApp, used daily by an audience of over 1.5 billion people, will soon have advertising banners exclusively in the “updates” section where today it is possible to see the “states” of the people and “channels” available where you can register. Meta stresses that the functions “they are conceived thinking about privacy“And without”sell or share the phone number with advertisers“. The advertising notices will serve”find new companies and start a conversation on a product or service that a company is promoting ” specifying that they will be used “limited information such as the country or the city, the language, the channels“To which a user made the registration and how to interact with the advertisements that are seen.
“Develop business”
“For years we have been talking about our goal of developing a business that does not interfere with personal chats and we believe that the updates tab is the right place for these new functions“, underlines the company of which Mark Zuckerberg owns. As mentioned, he was already talking about it in unsuspected times: the debut of advertising is a step forward in the plans of his CEO as he said in 2022 during an interview All CNBC explaining what it would be”the next chapter“In the history of his company.
There is already the possibility for advertisers to publish the so -called ads “Click-for-Message“On Facebook and Instagram with users who are redirected to WhatsApp from where they can get in touch directly with companies. The novelty will help those who want to advertise a product to insert it directly among the updates so as to be truly visible to a world and boundless audience.
The subscription to the channels
In addition to advertising, among the next news here is also the season ticket season tickets: users, in the face of a monthly payment,
they will be able to receive exclusive updates. Finally, there will also be the “promoted channels” that will give administrators the opportunity to increase the visibility of their channels thanks to personalized suggestions.