Online review scam, the sting is triggered: what changes with the new rules (and what lies are at risk)

After the final approval of the Senate and publication in the Official Journal, the first Italian legislation aimed at combating fake reviews came into force on 7 April 2026. The legislation establishes that the reviews must come from consumers who have actually used the service, be released within 30 days of the experience and not be conditioned by discounts or other benefits. Reviews can also be contested when they are no longer current two years after publication. To help companies apply the legislation, the Competition and Market Authority (AGCM) has published guidelines, with indications on verification measures, the management of online reviews and practices that can compromise their authenticity. Anyone who publishes or commissions false reviews can incur legal consequences, from unfair competition to defamation, up to impersonation, depending on the case. The scale of the phenomenon has been highlighted by the European Commission and the European Organisation…

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