The source is an authoritative one, given that the news is reported by Mark Gurman, a technology journalist for Bloomberg News who has always been very close to the world Appleand it seems that there is no possibility of second thoughts: the Cupertino giant has already decided to definitively shelve its project to activate a subscription for hardware dedicated to iPhones.
According to the plans of the company, which had already started preparing in 2022, i.e. when the first rumors about it spread, users should have been able to pay a monthly fee to get a new iPhone every year. A real revolution, which would have allowed the customers of the bitten apple to periodically access a new higher-end electronic device, and therefore consequently of higher cost, without however having to face the huge expense expected with the payment of the entire sum in advance.
Apple already makes a program available to users update of the iPhone which allows you to spread the cost of the smartphone over a period of 12 or 24 months, but the hardware subscription system would have come to be configured as a continuous monthly fee and not in the form of payments organized over a certain pre-established number of months. Instead of paying the amount due in a single payment, or switching to the usual update plan, customers would therefore have been able to sign up for a continuous subscription which provided for a monthly fee for the entire duration of use of the electronic device. Not a common installment plan, therefore, nor the periodic payments that are still offered by operators combined with a telephone user, but a concrete subscription.
A decidedly cutting-edge project, also promoted by the CEO of the Cupertino giant Tim Cook, but which apparently, according to the news published by the expert Mark Gurman, has already failed without even having the possibility of being thoroughly tested .
But what would be the reasons behind this sudden abandonment after two years of planning down to the smallest details? It seems that among the main causes there were concerns a regulatory levelsince the project could have led to problems in the financial services sector, a sector where very restrictive rules apply in many markets around the world.
Another fear is linked to the presence of software bugs: the system that was supposed to organize the season tickets was plagued by technical problems that ultimately were not resolved within the desired timeframe. The employees responsible for completing the program, after the dissolution of the work team, would have already been redistributed to other company tasks.