It could be the end of an era, the one in sight for buyers of iPhone16: according to a rumor leaked by internal sources within the company, Apple has in fact decided to remove the sticker with the famous bitten apple from smartphone packaging.
One of the first “revolutions” came in 2020, when the launch of the iPhone 12 removed both the charger and the EarPods wired earphones from the box. Consumers immediately rebelled, due to the fear that the saving policies followed by Apple could in a certain sense act as a trailblazer for its competitors, which promptly happened. Over the years, in fact, numerous smartphone manufacturers decided to follow in the same footsteps as the Cupertino company, appealing to green policies to justify their choice, even if above all the benefits were found from a purely environmental point of view. economic: just think that in the following two years alone Apple managed to save over 6.5 billion dollars.
As we approach the launch of the iPhone 16, just presented and already available for pre-order, it seems that the Cupertino giant intends to give another push to its traditions, with a decision even more radical than those that had already shaken the market in 2020 and which in a certain sense follows the path traced in May with the release of the new iPad Pro M4 and iPad Air M2.
According to a rumor spread online by the site 9to5mac, which was able to view an internal message sent to the teams working in Apple Stores, the iconic Apple sticker will no longer be present inside the iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max packages. bitten apple.
Fear not, as it seems that iPhone 16 buyers who will buy the smartphone from the Apple Store starting next Friday, September 20, they will still be able to request the sticker directly in store: it is not yet known whether it will be possible to obtain it for free, even if this seems very likely.
All that is certain is that the sticker will not be available if the purchase is made at a telephone operator’s store or online: only Apple Stores will have the exclusive supply of the sticker representing the historic symbol of the Cupertino company.