Duties on Chinese electric cars, Musk’s recipe. A twist inextricably linked to commercial prospects of Tesla: although no precise indications on the objectives for 2024 were provided, the financial director Vaibhav Taneja he categorically ruled out new double or triple-digit growth rates as happened in the past. “There will be periods in which we will not grow at high rates”, the explanation of the numbers expert: “We find ourselves between two great waves of growth. The former began with the global expansion of Model 3 and Y, while we believe the latter will begin with the next-generation platform. In 2024, our volume growth will be lower, as we said, because we are trying to focus the company on the launch of the next generation vehicle.”
The group’s Q4 2023 results were disappointing and the outlook for 2024 is worrying. Hence Musk’s request to resort to a protectionist approach, to avoid the worst, i.e. “demolition” by Chinese car manufacturers. An alarm bell that comes from one of the leading experts in the sector and which adds to the already uninspiring news of the last period. Let’s remember that Tesla, already worried about competition from Beijing, had tried to reduce prices of its cars, but this has not prevented it from overtaking the Chinese giant BYD as the world’s leading producer of cars on tap.
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