From the football fields to the Bazr showcase. Eleonora Cristiani, 33 years old, originally from Cosenza, now on a permanent basis in Milan, an influencer profession of over 200 thousand followers was one of the first sellers/creators of Bazr.
How did you start?
“Everything was born in Cosenza, my city and my team of the heart. I worked for a web TV that followed Cosenza Calcio. I started making interviews and some became viral. Then Covid arrived and I took the opportunity to throw myself in full -time social networks. From there I created my format, over the 90th, where I interview the fans outside the stadium. It was my success. For me it was natural.
When did you enter this project?
“I was among the first creators to believe in Bazr. At the beginning, orient myself to advise me female products, for me it was a novelty, since I have a predominantly male audience. But it was nice to rediscover a different side, talk about clothing, accessories and always authenticly. The products I sell them, so text, so the advice they do are sincere”.
And how does the role as a “sporty” creator role changes to Bazr?
“In reality it is more similar than you think. I create content, in this case they are based on the sale. Instead of talking about football, I speak of outfits even if we have sold comparisons and shoes with the pieces. I have fun, also because Bazr is a new platform that gave me a female audience”.
What more does it work? What do they ask them?
“The summer looks. Now, for example, I am working on the Get Ready for Summer project. I do live where I propose complete outfits: PARO, Costumes, Accessories. And people commented on the combinations, ask, interact”.
A particular memory linked to Bazr?
“First of all Sanremo house where Bazr was sponsor. I had never been to the festival and thanks to Bazr I lived all that magic, madness, enthusiasm. We were many creators. It was like a very successful social experiment. Games, interviews, very funny content. And the challenges for those who sold more products, even the strangest, like a broom”
And with the Kings League, instead?
“The Kings League is the perfect synthesis between sports and entertainment, my world. And Bazr has had a winning idea becoming sponsors and selling the shirts exclusively. It is a project that I feel cut on me”.
Let’s talk about numbers. How does the gain on Bazr works?
“There are commissions on the products sold, so it is an opportunity also for the small creators who maybe struggle to find brand. I do 5-6 live per month, I create video trailer and mounts everything alone. It is demanding, but manageable. And above all it gives satisfaction”.
How are the products to sell how they are chosen?
“Always together with Bazr. If one thing does not represent me, I do not promote it. For example, make-up is not for me, I would not feel credible. But for the beachwear, the jewels or sports products are in my target”.
His best -selling product?
“I believe the Kings League shirts. But you can see everything on the Bazr app. And everything is transparent.”
Last question: Is there a future for this figure of the “Seller Creator”?
“Absolutely yes.
It is a new, but concrete figure. And above all a great opportunity especially for those who are at the beginning. And also for emerging brands: Bazr is a powerful and authentic showcase. In short, it is … cool. I don’t know what other term to use … just cool “.