Beautiful yes, functional too, but not exactly cheap. Dyson has launched a toothbrush that costs 479 euros and which promises to improve oral hygiene without making too much effort.
How it works (and what it is for)
According to the English company, the design of the Dyson CameraJet took six years, 38 patents and the contribution of 661 engineers. One and three, this ultra-advanced toothbrush has a 100,000 pixel camera and in addition to brushing teeth, it is also capable of spraying teeth and gums with mouthwash, replacing – at least so it is promised – even dental floss.
The device works like this: thanks to the camera acting as an endoscope and an algorithm trained by machine learning, while the toothbrush is in operation it is able to identify when there is a space between the two teeth by sending an impulse. At that point, the device releases a high-pressure micro-jet of mouthwash drawn from an internal “anti-gravity” tank, specifically designed to sweep away the plaque in the interdental spaces. Thanks to all these measures, the toothbrush promises to remove “up to 72% more plaque than the main electric toothbrushes on the market”.
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The camera and cleaning the spaces between the teeth
According to the company, the camera also functions as a “high-quality endoscope,” allowing users to “see what the dentist sees.” Teeth brushers can watch “live cleaning videos” on the MyDyson app and receive feedback on their oral hygiene routine.
The company’s founder, James Dyson, presented the new toothbrush at a technology event in Paris. Flossing is an “uncomfortable and time-consuming” activity, she explained, and “few of us do it even though we know we should.” “Our research has shown that people systematically neglect the areas where plaque forms: the spaces between the teeth.” Hence the idea of offering a “complete dental system” that is combined with a non-foaming toothpaste (designed not to fog the camera) and a dedicated mouthwash.
Everything is beautiful, just a shame about the price. The good news is that those who don’t want to spend 479 euros can continue to live even without the Dyson CameraJet. Maybe using dental floss and mouthwash. Like the old days. In this regard, the Guardian reports the words of Eddie Crouch, president of the British dental association: “Highly priced products from big brands – underlined Crouch – do not replace a correct oral hygiene routine”.