17Nov 25
Home security, a growing market
The increase in home burglaries in various areas of the country is pushing many citizens towards technological solutions to protect their homes. The smart home segment, driven precisely by security systems, continues to grow: according toInternet of Things Observatory of Polytechnic of Milan the market has reached 900 million euros, and alarms and video surveillance now represent almost a third of the total. The data fits into a context in which, according to Censis and the Ministry of the Interior, home burglaries have increased by 10.4% and almost half of Italians say they fear an intrusion.
This evolution also includes the experience of Protecta Groupactive in the supply and installation of security systems. The company is recording an increase in requests especially for connected solutions, manageable via app and integrated with cameras and sensors. The CEO, Davide Possiobserves that “people are no longer satisfied with the classic sound alarm” and are asking for tools “that allow immediate control of what is happening, even when you are not at home”.
However, interest in security is also moving beyond the home. Possi underlines that “the same technology that protects a home today can be used to monitor the safety and health of people”, highlighting how demand is moving towards services also designed for the elderly, children or pets. The company is in fact evaluating solutions that integrate home automation, security and remote monitoring, in line with the growth of the so-called Silver Economy.
The industry is transforming into a broader ecosystem, where asset protection and personal well-being tend to converge. The distinction between smart home and e-health appears increasingly less clear and companies in the sector are preparing to operate in a context in which security technologies become part of a more complex set of personal services.
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