Users will soon have to say goodbye to the last happy island of social networks. Threadsin fact, it is about to open up to the world of advertising, and the news has not made the users of the social network connected to Instagram at all.
To anticipate the new course was directly Adam Mosseriwho left a short press release on his personal profile.“We are starting a small test for advertisements on Threads with a group of brands in the United States and Japan”In fact, we read in the note. “We already know that many feedback will arrive on the right ways with which we should approach the announcements, and we are ensuring that they assume the form of threads posts that you can find relevant and interesting”continues the CEO.
Aware of the fact that the announcement would arouse controversy among the users of the social network, in conclusion Mosseri promises everyone that a particular care will be given in the realization of this novelty: “We will monitor this test with great attention before extending it more widely, with the aim of bringing ads to Threads to a point where they can be interesting as the organic content”concludes the post.
In fact it was just a matter of time before Threads also yielded to advertisingwhich alone constitute 90% of the destination of the goal. Only Facebook and Instagram, for example, led the Menlo Park giant to collect 133 billion dollars in 2023. Even if such an epilogue would have been expected, however, users reacted badly, especially for fear To be literally suffered by commercials as is happening both on Instagram and on Facebook, where to update the feed is becoming a company. “It is incredible the effort that meta does to transform everything that creates into m *** a. This seemed a safe place far from advertising and now you want to ruin this too?”writes a user irritated under Mosseri’s post.
“I have immediate feedback for you: why? Meta does not already generate enough advertising revenue from Instagram and Facebook?”asks another follower to the CEO. “So you intend to integrate Threads by paying part of the advertising revenues to generate content that make it useful to scroll and see these advertisements between the posts?concludes the man ..
Many have already threatened to abandon
The social network if the situation should become unsustainable as already happened for Facebook and Instagram. The ball passes into the destination, which will now have to try to mediate between the proper needs and those of its users.