Trump has gathered consensus on cultural and identity issues that resonate with many Americans. The crisis of trust in institutions and the desire to change the system meant that voters did not vote only on the basis of perceived efficiency, but also for a sense of belonging and identitywhich Trump was able to intercept.
In my opinion Trump won because he was able to touch feelings of frustrationfear and mistrust towards institutions that many people, especially in areas most affected by economic crises, have already felt for some time. He used direct language, capable of reaching people who felt excluded or little represented by traditional politics, focusing on a nationalism that promised to put Americans “first again”.
Furthermore, it has skilfully used social media to spread targeted messages, exploiting the weaknesses of the media system and the growing gap between social classes. He played a fundamental role in this Elon Musk. And finally, Americans have grown tired of bloody wars and the rainbow dystopian drift with relative disillusionment towards some typically democratic trends in society.
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