Revolution on Instagram, the “I don’t like” arrives: here’s how it works

It is an absolute novelty and it is the first time for a social network, at least for those that owner is the goal: on Instagram The function is coming “I don’t like“, …

Instagram, numerous features are coming: here's what changes for the channels


It is an absolute novelty and it is the first time for a social network, at least for those that owner is the goal: on Instagram The function is coming “I don’t like“, The opposite of the famous likes (or hearts, in this case) who have always characterized posts, photos and so on. Finally all users will not be forced to express only consents but will also be able to manifest their disagreement.

How it works

The indiscretion is already going around the web: but what will be the initial criteria for the “I don’t like”? Since it is a first time, the “dislikes” will only be reserved for comments And they will not be visible From the author who, therefore, will not know who disapproved what has been published. Initially (it will be necessary to see what will happen later), therefore, a “soft” line was chosen useful for one test phase. In practice, each of us will be able to disapprove of any content but without knowing publicly in the sense that our name will not appear as it happens for “likes”.

Mosseri’s words

As it already works now, the comments that have received the most consensus will be visible at the top; On the contrary, those with greater “I don’t like” should appear at the bottom. The CEO of Instagram, Adam Mosseri, explained that this function is not yet visible from everyone and the criterion behind this choice that he knows of turning. “Some of you may have seen that we are testing a new button next to the comments on Instagram: this offers people a private way to report that they do not feel good about that particular comment. I want to be clear: this is a test, there is not a count of the I don’t like it, nor will nobody know if you touch the button “.

The CEO of Instagram stressed that the novelty was designed to improve the experience of all users and to know, for the first time, the contents that do not agree with them but without the direct exposure of their dissent. “In the end we could integrate this signal in the comments ranking to move the comments I don’t like it lower. Our hope is that this can help make comments more friendly on Instagram“, he added.

The confirmation of Meta

Obviously, even a destination with a note confirmed the words of Mosseri and the introduction of the new functionality. “We are working on ways to help people better control their experience on Instagram and what they see on the app“, said a company spokesman as reported by Telecrunch. “We are testing a new button next to any comment on a post by Reel or Feed to allow people to report privately not to feel comfortable with that particular comment or find it relevant. We are testing this with a very small group of people to start. Subsequently, we could also test the movement of these comments lower in the comments section to help create a better experience“.

The first controversies

The web is unleashing on the comments: will it be a useful function or not? If many have expressed their consent by explaining that now they may have the opportunity to not agree on a post, comment, photos or other, others have shown themselves more worried about the possible consequences.

Creating another way to spread negativity to obtain greater involvement is a real pathetic nonsense“, writes a user.”It is as if they want to continue to see us arguing and hating us“, Comment another.