Impeccable styling and hair care together, without compromises. This is why Air KeraStraight by Rowenta was born, the 3-in-1 straightener that dries and straightens in a single gesture, thanks to the combination of directional air flow and heated plates.
The product uses Air Keratin technology which combines a special keratin coating, powerful direct airflow and up to 1,000 temperature controls per second to help preserve 100% of the keratin.
The novelty by Rowenta is equipped with a high-speed digital motor with air flow up to 160 km/h, to quickly go from wet hair to smooth and disciplined hair. In particular, the Wet mode is designed for delicate and natural drying, but for those who want to perfect the final effect, there is the Dry mode which allows you to obtain a silky finish. Furthermore, the integrated ion generator releases millions of ions to give hair softness and shine, reducing frizz and static electricity.
Perfect styling? These simple steps are enough: start by selecting the Wet mode and close the plates to start drying your hair, continue by keeping the Wet mode active and open the plates to dry and straighten your hair at the same time. Carefully selected plate temperatures from 80°C to 140°C for effective straightening that respects the hair. Finally, switch to Dry mode for a flawless, smooth and silky finish, with plate temperatures from 150°C to 210°C.
For those who want to change and try different effects and drying or for different styling needs, Air KeraStraight by Rowenta is equipped with 3 speeds, 4 air flow settings and 6 temperature levels of the plates, from 80°C to 210°C (depending on the selected mode).
For those who often travel or have little space, Rowenta’s Air KeraStraight responds with a compact and lightweight design, only 390 g (weight without cable).
Availability and price
Rowenta Air KeraStraight can already be purchased at the recommended retail price of €174.99.
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