The voice had started circulating at least since last April, but official confirmation arrived only in the past few hours: Spotify He officially decided to raise the subscription price for its premium version. The increase in the monthly fee planned for different world countries of South Asia, Middle East, Africa, Latin America, Asia-Pacific and Europe, including Italy, will lead users to have to pay one euro more every month: it will therefore pass from the current 10.99 to the next 11.99 euros monthly.
The route had already been recently traced with the increase in one dollar per month announced in June in the United States: from July, therefore, Spotify Premium costs 11.99 dollars per month and no longer 10.99. The increase also concerned the duo plan, the one that allows two users to share a single account (from 14.99 to 16.99 monthly dollars), and the family plan (from 16.99 to 19, 99 dollars per month).
To the choice by the company to retouch the cost of the service upwards were presumably the financial results Negative and below the recently published expectations, and this despite the fact that in the Music Streaming Market Spotify continues to maintain a dominant position. In these hours, therefore, customers who have signed a subscription Premium They are receiving an official communication that announces the increase in the cost starting next September. August is therefore the last month in which the old price of 10.99 euros will be maintained.
“We at Spotify are committed to offering a personalized and world -class experience to each user”the company on its online portal wrote in a short official press release. “To continue to renew our offer of products and options and guarantee customers the best possible experience, we periodically update our prices”.
“Over the next month, the premium subscribers in several markets of Southern Asia, the Middle East, Africa, Europe, Latin America and the Asia-Pacific Region will receive an e-mail that will explain the implications of this update for their subscriptions”concludes the note.
The increase in costs, as regards specifically theItalycomes about two years after the last Balzello: in 2023, in fact, it went from 9.99 to 10, 99 euros per month.