Between sports, TV series and paid streaming content, how many active subscriptions do Italians have on average? According to the survey commissioned by Facile.it to the research institute mUp Research, every Italian family has on average 3 subscriptions, it’s a shame that many… don’t use them!
The survey, conducted on a representative sample of the Italian population aged between 18 and 74, first of all made a mapping of season tickets, highlighting how 82.4% of respondents own at least one; already a very high percentage, but which reaches over 90% (91.5% the precise figure) in the 25-34 age group and in families where there are children under 18 (91%). If almost 86% of streaming or Pay TV subscription holders declare that they use it only within their own family unit, as many as 800 thousand declare that they share it with others. Specifically, 600 thousand with other non-cohabiting family members, 80 thousand with friends or neighbors and even 120 thousand with people they don’t know.
Certainly sharing the season ticket is dictated by the desire to divide the costs, but how much do we spend every month to watch our favorite team, the TV series we love so much or the program we can’t give up? On average 27.50 euros, but in some sub-samples the expense is decidedly higher. Men, for example, spend on average more than 30 euros (women less than 24.50 euros), parents of minor children 31.72 euros, but respondents aged between 35 and 44 spend the most. For them the monthly bill comes to 31.86 euros which, in annual terms is equivalent to 382.32 euros.
The issues come to a head when we investigate more deeply the spending and use made of these services. The first evidence that catches the eye is that just under 11% of those who have a subscription (equal to almost 3 million people) declare that they do not know how much they pay each month for the active service or services. Worse still is the fact that around 7.5% of those interviewed who subscribe to streaming services (equal to 1.9 million people) declare that they do not use the regularly paid subscription every month or, at most, have several active ones, but some of them unused.
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