Herno Italian sartorial excellence in the new collection has a single common denominator: refined elegance. While the watchword is versatility to respond to the desires of today’s woman. Herno’s soul is elegant and never banal, responds to a renewed femininity, takes care of details, embellishes them and always renews her stylistic vision. A collection that addresses five themes: garments in shades such as powder pink and Chantilly, fine fabrics for those seeking perfection in details. For those with a modern soul the protagonist is caramel while pastel green and a current design for those who love to combine style and comfort.

The world of rain is a tribute to Herno’s origins with trench coats and raincoats in the name of functionality and elegance. Lightness and freshness are the true companions of summer holidays, cream, vanilla and light fabrics, because the heat must be faced with style. in the evening, however, refined pieces in a timeless, elegant and seductive black.

Outerwear has confirmed itself as the essence of Herno since its debut way back in 1948. The iconic down jackets, trench coats and raincoats are offered in different fabrics and in new variations from the classic, to the maxi, to the cape. Among the most loved pieces is First Act, from the overcoat to the jacket. Green light for linen in the padded versions used to make the bomber jackets and the belted overcoat. Silk becomes the protagonist for the cape with pockets and wool for the more chic models, including the maxi vest. Claudio Marenzi, president of Herno spa, explains: “this is a collection that truly represents the Herno world in its entirety. We are obsessed with quality and sobriety in every sense, in style, but also in price. We care about having a balance between quality and price that few have in the world. This is fundamental and starts from principles of ethics and margin. In my opinion there is a correct margin and a margin that is no longer correct. Attention must be all-round, starting from employees and collaborators up to our customers who are consumers”.