As per tradition of the Cupertino brand, September is the month dedicated to the presentation of the new model of iPhone that will make fans of the Californian company dream. After the usual a flurry of hypothesesThe “keynote event” did not disappoint the expectations of those who are always on the hunt for the latest news. Apple, however, did not only present the highly anticipated iPhones but also a series of other news which will make the ecosystem even more functional, starting from the latest updates on the integration of AI, with the timeline Of AppleIntelligence. Let’s see the news announced today in the official event.
Apple Watch 10, bigger and lighter
From the very first moment of the event, which started at 7pm Italian time on the official Apple website, Apple loyalists were particularly eager to check which and how many of the thousand rumors released in the last few days were true or not. After the usual very well-made and very inclusive promotional video, finally things are starting to get serious. The confirmation came little by little from the words of the CEO Tim Cookprotagonist of each of these events that enjoy media coverage at a global level. The fact that Cook immediately talks about Apple Intelligence and how the artificial intelligence system is at the base of the design of the new iPhone models shows how much the Cupertino company is banking on this technology.
Instead of focusing on smartphones, attention immediately goes to the new model of the Apple Watch, the tenth series, featuring the largest and thinnest display in the history of the Californian company. The new display is bigger than the Ultra 2 model, 30% more than last year’s model but it seems still curvednot as flat as previously thought. The new feature is that the Series 10 display is more visible even when you’re not looking at it. directly the watch but that’s not the only new feature: the new Watch will be updated even more frequently and will have two new colors, Jet Black and Rose, for the aluminum chassis. The new watch is the thinner than everjust 9.7 millimeters, 10% slimmer than the last model, a result achieved by miniaturizing the components inside the device.
Charging has been improved, allowing you to reach 80% of the charge in just 30 minutes while a new material has been introduced, the titaniumbut also a new quad-core processor, the S10. The increased power is needed to handle the features linked to artificial intelligence but also new health-related services, including sleep disorders. For fitness enthusiasts, the new Apple Watch will be able to measure both depth that the water temperature but also the tides in the area you are navigating in, so as to avoid problems and bring you home. Prices are in line with those of last year: the aluminum model will therefore start from 459 euros while the titanium one is definitely more expensive: it starts from 809 euros but with 5G connectivity included.
AirPods 4, here is the new generation
As previously announced by the latest rumorsfor news on the new iPads we will have to wait a few more weeks. The Apple Watch Ultra 2 model will have a new black color and a new high-tech strap which means that, as expected, the third iteration of the smartwatch’s highest-performing model will have to be wait until 2025. Attention has therefore shifted to new models of AirPodsincluding the Max model, which after a rather difficult start, is gaining popularity. The first novelty is the fourth generation of AirPods, designed to be more comfortable and capable of ensuring even more crystal-clear audio. Apple says that they will be the AirPods “more comfortable than ever”since they used machine learning models based on 50 million different ear conformations. There are also new features on the audio side, starting with the new acoustic architecture with richer bass and a custom Spatial Audio profile.
Artificial intelligence has also been used to help Siri understand questions asked through the AirPods but also how to isolate voices for remove background noise. Another novelty will concern the case, reduced in size and equipped with a USB-C interface which should guarantee about 30 hours of total listening. There will be a new AirPods model with active deletion noise and a wireless charging system compatible with the MagSafe system: these improvements come at a cost, given that the advanced model will cost 50 euros more than the basic model (199 instead of 149 euros). There is also space for the Max model, which will not have a new model but a series of new colorsa USB-C connector and a new Spatial Audio profile, at a price that remains important, a good 579 euros. The most important news concerns an Apple program dedicated to the prevention of deafness, with the possibility of using these headphones for monitor hearing problemswhich could have huge health benefits.
What’s new in the iPhone 16
The protagonist of this event could only be the sixteenth generation of Apple’s flagship product, the iPhone, which will be present for the last time in four versionsnormal, Plus, Pro and Pro Max. It doesn’t take long to understand why the event was called “It’s glow time” and why Apple headquarters was decorated with very bright colorsThe new iPhone is built for “celebrate the color like never before”with a series of innovative colors, from two tones of blue to classic pink, white and black. The new iPhone will also be more solidas the new Ceramic Shield would be 50% more resistant than the first generation. The new screens of the 16 model will be brighterwith 2000 nits in full sun while the dimensions will remain the ones of always: 6.1 inches for the base model, 6.7 inches for the Plus model. The most anticipated novelty is the one concerning the new buttons: after the debut on the iPhone 15 Pro, the so-called action button will also be available on the basic version.
The button can be used to record a voice message, translate a sentence or open an app. The real novelty is the button dedicated to the camerawhich will offer a series of advanced features: just move your finger to control the zoom or focus with a single touch, like on “real” cameras. The cameras will also have advanced functions, thanks to the new A18 processora processor with 6 cores (2 performance and 4 dedicated to efficiency) based on the second generation of 3 nanometer technology. The difference in terms of performance and energy consumption is very significant: thirty percent more than the A16 Bionic mounted on the iPhone 15. On the GPU side, the performance leap is even more significant, 40% more compared to the latest model with an energy saving of 35%. Prices in Italy remain in line with the latest model: starting from 979 euros for iPhone 16, 1.129 euros for the Plus version.
Apple Intelligence, no Italian for now
Given the controversy that are involving Apple and the European Union, the attention given to Apple Intelligence is more than justified but during the event no one is made never reference availability within the borders of the European Union. Apple officials have dwelt on the fact that the AI system is able to provide timely data, in an organic manner, for improve daily experience of each user. We also think about the controversial issue of safety of personal data, with Apple seemingly wanting to reassure users: the computing centers are private but the data are not never shared with third-party entities. Attention is paid to helping users to “focus on what’s important”starting from the most used applications, from automatic summaries on Mail, which will also be able to manage the priority of notifications but Siri will benefit most significantly from these improvements, so much so that we are talking about beginning of a new era.
The virtual assistant will be able to understand complex messages but, for now, it will be available English beta version onlywith localized versions for English-speaking countries coming in December. Apple Intelligence will be available in other languages only during 2025: specifically Chinese, French, Japanese and Spanish. The iPhone 16 will have a feature called Visual Intelligence, a kind of augmented reality which will allow you to point the camera at an object to have specific details collected from the network. Not only information about a store but also insert the details of a meeting from a flyer in your agenda or send the image to other Ia servicesfrom ChatGpt to Google Gemini. The decision, however, will always be left to the userwho can decide at any time what data to share and with whom.
16 Pro and Pro Max, many improvements
If Apple has dwelt on the new cameras or the gaming developments on the new iPhone, the most anticipated innovations are those reserved for the flagship models. Aside from the return of the classic gold color, the iPhone Pro 16 will increase in size, with the Pro model going to 6.3 inches and the Pro Max to a whopping 6.9, the biggest iPhone ever, with the bezels reduced to a minimum and the 120Hz ProMotion frequency. Given the problems related to the autonomy of the 15 Pro, a lot of attention has been paid to energy management, which, according to Apple, will make the battery life of the 16 Pro Max the best ever.
The new A18 Pro chip promises progress in terms of power and efficiencywith the GPU expected to be 20% faster than the A17 Pro with reduced power consumption and advanced features in terms of video recording and faster transfers via the USB 3 interface. The cameras will have a improved sensor and the ability to shoot with zero latency in ProRaw but the most anticipated novelty is the transition of the wide-angle camera to 48 megapixels with autofocus. The 5x zoom with a focal length equivalent to 120 mm will be available also on the iPhone 16 Pro with the ability to seamlessly switch between lenses, improving the versatility of the system. The camera app will be updated in the coming months, adding the ability to apply styles already from the previewswhich is very useful from a video point of view.
Those who will use the iPhone Pro to shoot videos will be able to count on the ability to record 4K video at 120 frames per secondallowing you to film action scenes in slow motion, while still guaranteeing the Dolby Vision standard in terms of HDR. Instead of forcing users to use external microphones, Apple has improved the quality and efficiency of microphones internal, with the ability to record in Spatial Audio but also to separate background noises via AI for isolate the voice better of a person.
The presence of high-quality microphones and the ability to edit the sound directly inside the phone are features that, at the moment, are not present on no other smartphone. As expected, the prices of the Pro and Pro Max models will remain unchanged from the last version in the United States while in our country they will cost 1,239 and 1,489 Euros respectively.