New extraordinary technological research milestone that is a must for the Treviso-based company Geox. Spherica Plus is born, a new version of the iconic sneaker that has made the Italian brand famous all over the world for its peculiarity: style and comfort in a single shoe. The secret is called Fast in System, a special external support in the heel area, and a soft internal insert with elastic laces that allow you to put the shoe on without bending over or using your hands: almost magical! Not only that, because this new product is also combined with the Zero Shock System, a sole characterized by shock-absorbing spherical elements distributed over the entire surface with the usual GEOX characteristic of breathability and total waterproofness. Mario Moretti Polegato, founder and president of Geox, is particularly proud of this new shoe: “A new patent, we are made to make patents, and this is the shoe that gives you more freedom. This will be the new slogan promoted for next spring summer, by Penelope Cruz who is our global testimonial. We are satisfied, it is making us earn a lot in the women’s world”. A lightweight shoe in military green, grey or sand contrasting with the white sole. and in the women’s version, in addition to the classic navy and white tones, it offers nuances such as sky blue, coral red, powder beige. For him, the palette is the classic one of the summer male wardrobe, namely avio, navy blue, Research, innovation and well design are the basis of all production, designed for the well-being of contemporary lifestyles. Currently protected by 61 different patents and 6 more recent patent applications, Geox is one of the leading brands in the “International Branded Casual Footwear Market”. Enrico Mistron, the new CEO of Geox, formerly of Luxottica, is also satisfied: “We want to take Geox where it deserves to be. It is a beautiful, solid company, we want to make it even more beautiful and even more solid. This is the ambition of the president that I have made my own. The goal is to attract a younger clientele. We are already well positioned on 55 plus and children, the middle range is missing, the 35-55 age group of men and women, those who feel young, like I feel. A great challenge, intellectual, creative, which must translate into important results for the company. It is very stimulating, because it takes place in a context of people who share a passion for this brand”.