Useless controversy that is making the world of the enthusiasts of AI against the world of AI detractors debate. It all started from a new chatgpt function that allows you to create personalized comic book images that recall the Ghibli studio, the famous production house of director Hayao Miyazaki.
In the meantime, the users have unleashed on social networks in publishing their Ghibli -style images (but you can also do them in the Simpson style, or in Pixar style, or in style what you want), nobody resisted, unleashing on the one hand the usual indignations on the violation of copyright (but Miyazaki commented, and soon I explain in my opinion because), on the other, the fanatics of the AI, especially those who believe that they believe. With AI, “art” can be made (now they are all creators), and in fact they all feel artists. See what I did the Ghibli style!
After all, enter a chatgpt prompt, and the image you want (more or less) comes out. The point is: who now is now believed Miyazaki? Many yes, but the phenomenon of meme is exactly the opposite of the work of art, although a talent can make an artist feel like a talent (feelings, so much does not change anything for anyone). So much so that on Instagram everyone has published their Ghibli style portrait. How long will it last? Little. How long will Miyazaki and the Ghibli studio last? Very.
It is not even a novelty: for decades, even without AI, I don’t know how many have made their own portraits in the Andy Warhol style, the most copied. Marcel Duchamp, inventor of Readymade, the Revolution of Contemporary Art, where a common object chosen by an artist becomes a work of art by his choice (be careful: first, however, you must be an artist, and make sure that you enter a museum, otherwise you are only a idiot), he said: “I could have made a readymade per minute to enrich me, but I made just more than thirty in life”.
This is because art is originality, but also unhinge of clichés. The meme is to art as the gene to biological organisms (reading Dawkins): human genius (of a few) has always won on the inputs of genetics (of most of our species, and of all other animal species). The meme is artistically as well as a joke: it makes you laugh, it is not known who invented that particular meme, and we don’t care, we don’t care who, the time of a smile, of an anonymous satire, of something to copy (still to copy) is worth the time (the copy and paste society). Which becomes viral because it is like a virus, without brain. Significant that becoming viral has become a goal of human beings from social.
Yesterday on Instagram I was tagged by the friend expert of Ai Gianluigi Ballarani, who wrote me publicly (and controversially, very well): “In the ten years of the twentieth century, Marcel Duchamp took an editorial, signed him R. Mutt, and exhibited him as a work of art. He had not created an object, but had transformed his meaning. Why? Because the context changes the meaning. Duchamp was not copying, he was subverting. Those who are scandalized today for the images generated with the AI in Ghibli style, are scandalized for the existence of conceptual art, memes, and the idea that everything can become art if the point of view can become “.
But memes and conceptual art has nothing to do with each other, and the Readymade, right by holding on a strong idea, was not born to be a meme (as well as being recognized as a revolution forty years later by the neo -avant -garde, so much so that every original Readymade has been lost). I could have answered that artists are born, critics you become, but you die of meme. Conformism is to have the same shape, conform: with the AI or without ai it does not change anything. This is why being true artists has always been difficult for a few. This is why modern art was born with the Impressionists, who exhibited at the Salon de Refusés, rejected by the official Salon. They didn’t want to be viral, they had to change what we will call the mainstream today. The same, I say this as a writer, applies to writing: you can uniform yourself, or you can, if you can, create something that only you can do, and it was not foreseen or predictable, and it does not be created by the reader but creates his reader. Proust would not have been Proust if he thought of himself otherwise. You can also tell Chatgpt to write a text -style text, but you will not be proust or you or chatgpt.
Instead, to the good Gianluigi, I publicly replied as follows: «On the one hand there are the scandalized, on the other the enthusiasts.
Everyone is posting everything in Ghibli style. I don’t see anything artistic except a fun game, and a game for everyone is nothing important for anyone. I would not bother Duchamp, at most precious games, Bro ».