From the world of advertising to the services of the so-called smart cities, the intelligent cities of the future. The new Tim has more than one idea to develop new sources of revenue in step with the latest technologies. Tim Consumer itself, the business division that heads up mobile telephony, could soon strengthen itself not only through the consolidation of the sector, but also by capitalizing on the enormous wealth of information that comes from its own antennas. Today, without the connectivity services offered by mobile phones, it would be almost impossible to access the information we need. You could say, metaphorically, that telecommunications are as important to our world as bees are to the natural ecosystem. Without them, everything would stop. And so, following the school of Meta and Google – who achieve phantasmagorical revenues through customized advertising – telecommunications operators could join forces and do the same. Already today, and without violating the privacy of customers, it would be possible to tell a potential advertiser whether in front of a billboard positioned in a certain street of the city, at a given time, more men or women pass by, whether young or older people pass by and, consequently, make the exact spot indicated for that target of people appear on the digital billboard in a nanosecond. Passing in front of a television in a shopping center, it would be possible to reproduce in real life what already happens to us when we surf the Internet. After all, from a quote from the film “Social Dilemma”, the only ones who have more information than the big tech companies are precisely the telecommunications operators.
Furthermore, the Enterprise branch of the company, that is, the one of services to businesses and public administration, will be increasingly important. On this front, Tim already offers smart city services. Using them, a regional president can find out whether more Italian, French or German tourists land in his main airports. Which roads are the most popular to reach the various tourist attractions, whether they prefer the state road or the more internal roads. This is all useful information for planning the development of infrastructure and the territory.
Furthermore, in a world of increasingly frequent extreme natural events with climate change, Enterprise services can see in advance the development of phenomena such as hydrogeological instability, warn people in real time who are approaching problem areas and suggest escape routes to avoid disaster. In other words, if the vision of those who lead telecommunications companies becomes broader, and if different rules allow them to return to adequate profitability, a quantum leap will open up for telecommunications.