Wine Enthusiast, one of the reference newspapers on the international wine scene, has included Tommaso Canella among the future 40 of 2025, the list that every year collects the figures intended to change the rules of the game in the wine and hospitality sector. It is no longer a matter of the old “40 under 40” that selected young talents: today the category is open to professionals of all ages, united by a concrete contribution in terms of innovation, inclusiveness and vision skills.
For Canella, 30 years old, originally from San Donà di Piave, the recognition comes as a crowning of a path that saw the family business alongside the historic Prosecco production that of the Ready to Drink, in which it has become a point of reference in the premium sector. An evolution that has Bellini, a registered trademark and icon of the house in the center, relaunched in recent years through a mix of rebranding, new product lines and targeted partnerships, including that with Ethica Wines for international distribution.
The result is a company that today is worth around 25 million euros in turnover, of which 75% from pre-messed cocktails based on Italian DOP ingredients. A turning point born from success in the United States, where Bellini has prompted the company to double the turnover in the last year. The American market, also driven by the launch of the mimosa grain -based grencier of Ribera and Calabrian bergamot, today represents 40% of sales. Italy follows with 30%, while the rest is divided between Europe, South America and Asia, a square on which Canella is investing together with Ethica Wines.
Behind the numbers there is an idea of product that tries to combine quality and accessibility. Bellini signed Canella, born in 1988 with the white peaches from Romagna and the Prosecco della Casa, was one of the first “ready to drink” cocktails to impose itself on a global scale. Today the family – who came to the third generation – aims to strengthen this identity, proposing an immediate and recognizable Made in Italy, capable of speaking to a transversal audience, especially young and feminine.
The data confirm the trend: according to the UIV Observatory on the IWSR base, in the United States the Ready to Drink are the fifth alcoholic drink by diffusion, with a 38 percent share. The consumption is guided by the millennials (49 percent) and the gen Z (40), with a female incidence greater than the male one. It is the only category that in the last two years has shown positive growth, +2%, also supported by the demand of the Hispanic population.
In the declaration released hot, Tommaso Canella underlined the value of the recognition: “I think it is born from shared relationships and visions. A brand stops being only a label when she reflects the people behind us and their stories. I dedicate this goal to my family, who has always been able to see a direction also in the chaos of my ideas”.
Founded in 1947, a Canella winery remains a family reality. The brothers of the second generation – Alessandra, Lorenzo, Nicoletta and Monica – have consolidated the production of Prosecco Doc and DOCG, while the representatives of the third, Tommaso and Alvise, are giving a more international turning point, moving between tradition and innovation.
For Wine Enthusiast, which with the future 40 identifies the protagonists of a new phase of the sector every year, the inclusion of Tommaso Canella is the signal that the formula chosen – quality, narration e
Immedine – intercept a real demand for the global market. A confirmation that Bellini, born as a cocktail from a Venetian bar, found the road in the bottle format to become an exportable symbol of Italianness.