When we talk about those who build Italy, in its businesses, in its excellence, in its international prestige, a name could not be missing. With Hoara Borselli we talk about it with Oscar Farinetti, entrepreneur, innovator, narrator of our country through taste, quality, the identity of “doing Italian”. From his experience at the helm of Unieuro to the founding of Eataly, Farinetti recounts the episode that lit the spark: «From Turin to Japan, from local to global», the cultural and strategic leap that transformed an intuition into an international phenomenon. The initial analysis, the missing distribution in the world of Italian agri-food excellence, the choice to aggregate 9,000 artisan businesses, knowing how to combine “buy what you eat, eat what you buy, learn to do it”, a format that is not only commercial, but cultural. And then the sustainability of the supply chain, high quality not as a limit but as a starting point, the challenge against the bureaucracy that holds the country back: “It’s not a question of rules, but of people.” A story that intertwines work, identity, vision and responsibility: the Italy that doesn’t stand still, the Italy that gets up from the chair and goes into the world. An intense conversation with a protagonist who has made narration and taste the strength of his business.