“the State puts its face to it, the quality guarantee is a fundamental element, it is what, thanks to the collaboration with the State Printing Office, we are able to guarantee quality for all our products in the world, obviously starting from those of excellence. In this case today we present the labeling of prosecco, an extraordinary Italian wine, the most drunk among the Italian wines in the world, which is further guaranteed by all the imitations. We want those who buy something that they want to be Italian to find exactly what they expect in the product and that is why we give this further element of guarantee which is clearly visible, cannot be imitated in any way and which obviously enables our entire supply chain to be stronger, to guarantee its added value given by the quality, work, identity, culture, tradition behind it and to then be able to distribute it within its scope”. Thus Francesco Lollobrigida, Masaf minister, on the sidelines of the presentation, at the State Printing Centre, of the new Italian tricolor to be affixed to bottles of Prosecco Doc. (Alexander Jakhnagiev)