Long live Free and Redeemed Italy which then, in the autumn of 1945 when popular feelings towards the tormented city of Trieste were strong, also became Triestina. There Wilier Triestina is one of the historic bicycle manufacturers in our country. It’s an Italian pride. Sporty, because on the World Tour circuit he gives his bicycles to two prestigious teams such as Astana Qazaqstan and the Groupama FDJ but also industrial, because in the last five years it has almost doubled its turnover from 45 million in 2019 to 70 million last year. Founded in 1906 by Pietro Dal Molin, Wilier Triestina was relaunched in 1969 by the brothers Andrea, Enrico and Michele Gastaldello and four years ago sold some shares to a Swiss investment fund which contributed, with a capital increase, to the strengthening of a company that today employs 120 people and exports 80 percent of its high-end bikes worldwide. abroad on the German, French, Spanish, Swiss and Austrian markets. But it’s not over. “Now Wilier Triestina adds an important piece in its international expansion strategy and in particular in the Asian market – writes the Rossano Veneto company in a note – Youn Live, a Taiwanese group with which Wilier has collaborated for years as a client and acquired 100%. % in 2021, is transforming into a strategic and logistical hub to become the hub of brand development across Asia and Oceania.” An investment that has already led to the opening of the first four exclusive brand stores in China, one in Taipei City and one in Taiwan. Further openings are planned in Shanghai and Beijing in the coming months. “The objective is to consolidate its presence in one of the most dynamic and growing market areas in the world – explains Wilier’s note – bringing the excellence, tradition and innovation of the Italian brand”.