For a long time Microsoft is trying in every way to push owners of personal computers equipped with Windows systems to use Edge to surf the web, however, despite this, the intense competition especially from Google Chrome and Mozilla Firefox is putting a spoke in the wheels of the plans of the Redmond giant. So much so that the company even offered a prize worth 1 million dollars to encourage its use.
There are pasts that lead directly back to the times of Internet Explorerincluded in Windows since 1995, but the aggressive practices that led to accusations of abuse of dominant position in the market and unfair competition continued even with the browser that took up the legacy of the first ever created by Microsoft for its system operating. We remember, for example, the notifications that invited the user to stay on Edge and advised against downloading other browsers: when the user explicitly searched for another one using Bing, an explicit message appeared: “There’s no need to download another web browser. Microsoft recommends using Edge for a faster, more secure, more modern online experience that can save you time and money.”
In the “browser war”, which as mentioned had already begun at the time of Internet Explorer in its duel with Netscape Navigator first, and with Mozilla Firefox, Google Chrome, Apple Safari and Opera then, it had never yet happened that a software house was offering a $1 million prize to push its web surfing program. An extreme of what already happens with Microsoft Rewards, loyalty program with which users are rewarded with points which can then be redeemed for prizes.
Since the techniques used to promote the use of Edge did not produce the expected results, and since Microsoft can no longer force its users to use its browser, the cash reward was the only way forward. But how does the promotion work? Like a simple prize lottery in the strict sense, given that the lucky user drawn will win 1 million dollars: the second and third will also have a “small” consolation, each receiving a prize of 10 thousand dollars.
However, registration is open only to residents of the United States, Canada, Puerto Rico, the United Kingdom,
France and Germany. To participate, simply accumulate credits using Microsoft products, for example by setting Edge as your default browser and also carrying out daily web searches via Bing.