The Settimana Enigmistica makes 13 million euros in profits: those who (still) prosper with paper

They are consolidated business models, each in its own sector: puzzles, entertainment, TV programs, comics. They suffer the blows of technology, which sees paper lagging behind digital and online. But they resist, and go further: …

The Settimana Enigmistica makes 13 million euros in profits: those who (still) prosper with paper

They are consolidated business models, each in its own sector: puzzles, entertainment, TV programs, comics. They suffer the blows of technology, which sees paper lagging behind digital and online. But they resist, and go further: they end extremely positive results.

The Puzzle Week and Tex

The face of the Mexican actress Lupe Vélez on the cover, as the background of the first crossword. About 6 thousand copies for 50 cents each. The warning on the front page that explained how the crosswords worked and the warning: it comes out on Saturdays. The history of Settimana Enigmistica began like this, in Milan, on 23 January 1932. It was based in via Enrico Nöe, in the Città Studi area.

After 90 years of almost uninterrupted publications, it closed 2025 with a profit of over 13 million. It is one of the oldest periodicals in Italy, and one of the most stable. Over time it has renewed the graphics a bit – the photo of the character on the cover is no longer in the background, but apart – and has included new games.

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