You have to take it lightly. At least this thought of Cupertino, at a time when the battle for technology costs many compromises. In short, the iPhone 17 arrives in the middle of the Cyclone Trump, and already several times Tim Cook has had to go to the White House to ingratiate himself with the man who risked raising the prices of his jewel with duties and threats. One blow from here and one beyond (including the movement of a part of the production from China to India) and here the progenitor smartphone of the genre managed to get to his umpteenth launch of the version, as usual, “better ever” (and on the other hand …), just as the market gives signs of rebirth. After the Covid, the numbers of the iPhone showed some cracks, now deleted from a spring with the most sign and by waiting precisely of novelty. Which is now official, it’s called Air.
The iPhone shown yesterday in the world with the now usual (well) pre -packaged video, is still in 4 versions, but has abandoned the Plus model in favor of a thin thin device (5.6 millimeters, obviously a separate camera sector) and light about 150 grams: a feather weight with a resistant body that wants to give a choice to those who do not like heavy pockets, even if the size of the display remains important (6.5 inches). In short, a thin thick little more than its charging socket, with a single 48 megapixel camera with IA functions enclosed in a horizontal section that resembles that of Google Pixel, and revolution! Only the Esim. In practice, an experiment towards a future without the physical schedule also in other versions. Let’s face it, it has its charm.
Then there is the rest of the company: the iPhone 17 proposes itself as the most “democratic” model (so to speak) without renouncing premium details: the screen grows at 6.3 inches (thus abandoning the 6.1 diagonal) and finally offers 120 Hz of refresh rate and a brightness of 3000 Nits. On the photographic sector, there is a main sensor always from 48 megapixels plus an ultragragranting, in front of a selfie room capable of following the subject in the videos. For the top models, namely iPhone 17 Pro and 17 Pro Max, the choice this time fell on an aluminum body instead of the titanium, with a redesigned back to host a decidedly more important and protruding island for cameras. The Pro Display XDR screen is 6.3 inches on the Pro and 6.9 inches on the Pro Max, both with a testurized dwarf coating to reduce reflections and fingers. New colors, including a scenographic orange.
That’s all? Quite the opposite, given that Apple is working (with difficulty) to fill the delay on artificial intelligence. At software level Ios 26 debuts with a new Liquid Design interface and with chatgpt-5 integrated in Apple Intelligence (who knows then if Cook will really agree with Google to get Gemini). In addition, the A19 chip promises greater fluidity and energy saving, hoping that this finally serves to have a battery that lasts a day (they said yes, we hope). In addition to the iPhone Apple, the AirPods Pro 3 headphones also launched, which double the precision of the cancellation of the noise, measure the heartbeat and even allow you to have the instant translation while conversing with someone who speaks another language.
All very beautiful and light, except for the prices: the iPhone 17 starts from 979 euros as a year ago), the Air of 1239 (plus 100 euros compared to 16 plus), the Pro of 1339 (same thing) and the 1489 promax. Which is the same price list as the corresponding 16, if it were not that there is now a 2TB version of memory that costs 2489 euros. Which for the wallet has a certain weight.