Bazr “signs” the goal of the goal of the Serie A

There were balls that did not have time to pierce the net and be closed in the bag that exactly 5 seconds later had already been sold. The championship has just begun but the new …

Jack Williams

Written by: Jack Williams

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Bazr "signs" the goal of the goal of the Serie A

There were balls that did not have time to pierce the net and be closed in the bag that exactly 5 seconds later had already been sold. The championship has just begun but the new partnership signed last July between the Serie A and Bazr League (the first independent Italian Live Social Commerce platform) has already opened the doors to an innovative phase for Italian football, intended to redefine the interaction with the fans. On which Alex Del Piero also put the signing at the launch event of the prestigious partnership. Thanks to the Bazr platform, downloadable free of charge from Apple Store and Google Play, fans can get hold of the balls of the goals of 100 games selected between Serie A Enilive, Italian Frecciarossa Cup and EA Sports FC Supercup: real collectible objects, tangible symbols of the unique emotion that accompanies every scored goal, especially if it is its favorite footballer.

In addition to the balls of the goals, Bazr puts a wide range of items and exclusive experiences for sale after each game: captain bands, Walkabout on the sidelines on the occasion of the Italian Cup Finals Frecciarossa and EA Sports FC Supercup, meetings with Italian football legends, Trophy Tour and Experience packages. “The Lega Serie A is confirmed as cutting -edge in adopting new languages ​​and entertainment formats – commented Simone Giacomini, Bazr’s Founder – This partnership was born from a common vision: to build a direct, authentic and participatory relationship with the fans, transforming every game, every technical gesture, every story into a content to live and share”.

The innovation, on the other hand, is in the Bazr DNA which, launched in February 2025, has already exceeded 600,000 downloads in the first months and reached a market evaluation of 100 million euros. The idea is to transform online shopping into an engaging and interactive experience.

“The success achieved in these years with the rods of the balls of the goals of our competitions, including that of Mctominay’s goal in Naples-Cagliari, assigned for the highest figure since the beginning of the initiative, shows how much the fans of the Serie A desire feeling an active part of the event, and how potential there is in the enhancement of our assets”, said the CEO of Lega Serie A, Luigi De Siervo.

GISPI

Jack Williams

Jack Williams

Jack Williams established himself as the editor-in-chief of The Vermilion with rigorous journalistic traits and an incessant quest for truth. His career began as an investigative reporter, where he quickly gained a reputation for his in-depth research and insightful articles. Williams takes his role at The Vermilion very seriously. Since he became editor-in-chief, he has set an editorial line based on impartiality, factual accuracy, and context relevance; this has established The Vermilion as a reference for political, economic, and global news. Under his leadership, the media continues its mission of reporting news with accuracy and equanimity, giving a voice to those who are often overlooked by large-scale media. Jack dedicates himself to fulfilling this mandate with passion, rigour, and unwavering determination.

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