The first Live Shopping and Social Commerce app speaks Italian, landed in Europe. Founded by Simone Giacomini, born in 1986, born as a theatrical executive producer, back from an exit for tens of millions (the official figure has never been declared) with another product he co-founded as Stardust. Always operational in the world of social media and advertising, it was entirely detected by the Gedi group, headed by the exor led by John Elkann.
Now Giacomini has decided to try again with an innovative and all Italian product that has already seen the entry into the shareholding of some funds such as Valiant, which has acquired a minority share in the company with a pre-Money evaluation of 50 million euros.
Giacomini, how are Bazr’s early days?
«We are above all expectations, with 500 thousand downloads of the application in the first 4 months. And we plan to go even better with the communication campaign that we are conducting on all the media and on the occasion of various events, such as the King’s League ».
Future program?
«Bazr is unique in its kind not only on the Italian market, but also European. But immediately after the summer, we would also like to open in France and Spain. Other platforms offer online shopping, but none manages to put together users, creators and vendor for a shopping experience like Bazr. There are platforms that allow brands to implement live shopping sessions on their own channels, but Bazr focuses on the human factor represented by the Creators and the interaction during live to create immersive experiences. And then there are the data that support the Nostr intuition … ».
For example?
“In China the live market will reach the value of $ 1 trillion by 2026. 46% of Italian consumers buy products suggested by influencers on social media, while 36% would choose live shopping and would like brands to use it more”.
How did the idea come about?
“We built Bazr around three main needs: reduce the user fatigue of users suffered by advertising content, help creators balance content of entertainment with the need to monetize, and propose gratifying and immersive purchase experiences that traditional e-commerce does not offer”.
Why create a social one like Bazr? Isn’t it a duplication compared to Tiktok who, among other things, has activated (after you) live in live live?
«In truth we are a different thing. Creators that sell products on the platform are all selected and access only by invitation, we intend to create something only with clean content and made by professionals that we also prepare from the point of view of the sale. In this way they know the brand and this is something that companies also really like ».
How are brands selected?
«It is made following quality and non -price criteria, fame or status: what distinguishes the offer in Bazr is the predilection for brands and unique products. The goods for sale is part of different categories, from fashionable beauty, from technology to sport, in order to create varieties ».
But how is it that this social social network works exactly for the sale?
«On the platform there are video teaser and already through these the user, if he wants, can buy. Then there are the direct ones, where the user can interact, asking questions to Creator. We then commit ourselves to get the purchase within 24-48 hours ».
Are you the first Italian live commerce, but in the end one comes to you only to buy?
“No, Bazr is not alone
Live shopping but also entertainment and large partnerships: from the creation of the Bazr Studios for a hub dedicated to Podcasts of great prestige to the recent agreement with Lega Serie A which brings the experience of football to the app ».