Apple is reportedly negotiating with OpenAI to equip the next iPhones with the start-up specialized in the friendly version of artificial intelligence. This was reported by Bloomberg, according to which the two companies are finalizing the details of the agreement to use the ChatGPT features in Apple's iOS 18, the next iPhone operating system. Apple, Bloomberg further claims, would also have had contacts with Google, the company controlled by Alphabet, to obtain the licensing for the Gemini chatbot. Negotiations which would however still be far from white smoke. It is no coincidence that the spokespersons of Apple, OpenAI and Google for the moment refuse to make any comment on these indiscretions while Bloomberg is sure and indeed predicts that Apple hopes to be able to announce the first iPhone in June, on the occasion of its annual Worldwide Developers Conference.
Last year, Apple CEO Tim Cook said he personally uses OpenAI's ChatGPT, but said there were “a number of issues to address.” He then promised that the new artificial intelligence features would arrive in Apple products. Last week, on the occasion of the publication of the quarterly, the manager declared that the Cupertino group has an advantage in terms of artificial intelligence. “We believe in the transformative power and promise of artificial intelligence and believe we have advantages that will differentiate us in the new era, including the integration of Apple hardware, software and services,” Cook said.
Meanwhile, an advertisement with which Apple promotes the new iPad Pro is causing discussion: the images show a hydraulic press that crushes many media used by man in recent centuries (among others, a piano, a record player, books, cameras and video games) to claim that the iPad Pro can replace them all.
A decidedly controversial message: at a time when many professionals fear that the advent of artificial intelligence could destroy their know-how, staging the destruction of centuries of human civilization does not seem like a way to make oneself loved.