Haier in Ifa presents many news continuing with an offensive of products already inaugurated with TV. The group, now, also focuses on the house and does so with Candy Multi Wash, a washing machine different from the usual accompanied by a range of models on the occasion of the 80 years of this brand, now part of the group together with the Hoover and Haier brands.
Candy Multi Wash and the other news for the home
Multi Wash is born listening to users’ requestsin fact the Project is the son of a survey on social networks in which the company asked the users what would have been a useful innovation between different home proposals.
Technical side, on the Multi Wash there are Three independent baskets: The main one is 10.5 kilograms and the other two 1 kilogram per head. The advantage? The management of the garments to be washed is therefore separated, so as to isolate the delicate ones for example, or the sports clothing or linen for infants. Each of the three baskets will have its own program And it will deal differently the clothes contained inside.
To achieve this, the keystone is both hardware and software. There are Three water entrance circuits that avoid contamination Among the three baskets: the software reads the weight of Ciacqun basket and automatically doses the detergent according to the program since there is a dedicated tank for detergent, softener and additives. In addition, one of the baskets has the opportunity to sterilize thanks to UV rays. The other advantage of Multi Wash is that of optimization, not only in terms of reduction of waste of detergents, but also of water and energy. For this reason, the Quick Wash cycle was created which washes three different loads in the three baskets in 22 minutes.
Multi Wash is clearly the top of the range, but Candy also presents more traditional models to IFA, always in the sign of technology. Pro Wash 750, for example, has the automatic detergent dosage system and lava with microbolle.
Together with the washing machines then debuts one range of small appliancesfrom the toaster and blenders air fryer, passing through the PureWash dishwasher which stands out for the 35 -minute Wash & Dry cycle, the oven and the range of refrigerators.
Haier, from TV to appliances with IA
We have already seen the new models of the Haier range with TV for all tastes, up to the most advanced OLEDs. Now the high range refrigerators, the Horizon Collection, arrive in Berlin. Here he draws on his hands with advanced functions: the water distributor integrated in the door for example, or the system that produces ice cubes or chopped and is accessible from the outside.
Leaving the kitchen, here are the washing machines and washerwashing with ai wash sense: 9 sensors inside the car read the data together with a camera equipped with computer vision. The result is a washing optimized by artificial intelligence that learns and chooses the programs for us while the drying is managed according to the type of fabric.
The synergy with the app is also useful: via Hon Just scan the clothes labels And the program will avoid ruining them during washing and drying.
Strong 11 years of presence in the world of connected appliances and smart homeHaier today has a complete ecosystem that embraces everything, including heat pumps, batteries, wallbox for the electric car and the photovoltaic system.
Hoover
With Hoover, the aim of the 360 degree cleaning: HF6 Turbo Sense is the new wireless electric broom with a sensor that adapts the power to the type of floor, with the aim of aspiring in a single pass and increasing autonomy. HW6 Ultra Clean is instead a lava-aspira floors that then sanitizes itself: at the end of cleaning the washing base sanitizes the roller with hot water at 74 degrees and dries it with hot air at 85 degrees.
There are also the robot vacuum cleaner: Hg8 Ultra Sense, for example, or the Walls Walls/Lava fabrics that sprayed, washes, brush and aspires in a single step and can be used on the windows as well as on the sofas.
A strategy of conquest on all fronts, from sustainability to football
Beyond the product news, from the Haier Europe stand with the three brands of the group, Chiara emerges the will to conquer the western market With an important product offensive and 360 degrees. And this is why the keys on which the Punta group are manifold, starting from the trend that is embracing all the appliances, that of the Smart Home. Haier has Hon as a workhorse, his app that connects the brand’s devices to expand their features as well as traditional ones.
In addition there is the whole outline, that brand marketing made by the attention to the sustainabilityreiterated several times
at the press conference in IFA, and at sponsorships in the tennis world first with the recent renewal of the partnership with APT Tour, and of the soccer Then with Liverpool and PSG.