It all started 70 years ago behind the counter of a pharmacy on the corner of Via Settembrini and Via Vitruvio. They worked there Frank Garavaglia And Paul Sorbini husband and wife, both pharmacists with three children Maurizia, Pino and Alberto, now majority shareholders of Enervit. Paolo Sorbini is a tireless supporter of scientific thought in search of something that helps the body feel better, something innovative like phytotherapy that uses extracts of herbs and healing plants as powerful as drugs but less toxic. A visionary and enlightened project, a company like many that were started in the post-war period with the desire to rebuild, to do, to imagine a future far from conflicts. Thus in 1954, right next to his pharmacy, he founded Also, a company that over time would become Enervit and that for more than twenty years invests, researches, and participates in medical-scientific conferences and that with its products starts a real revolution in the world, then unknown, of sports nutrition. At the beginning it produces mainly phytotherapeutic products, sweeteners alternatives to sugar but at the beginning of the 70s the turning point comes: the Ministry of Health authorizes the Also to market a «dietetic product based on fructose and vitamins with almond flavor», in practice they are «tablets» never seen before, far from the traditional idea of ​​food used by athletes until then. And in fact they change the history of nutrition and sports integration. In the meantime the company moves to Zelbio, above Lake Como, and begins to write a lively commercial history that goes hand in hand with the sporting events of our country, of our champions but also with that of customs because Italians begin to discover the need to do sports to feel good and to become familiar with verbs that were unknown until then such as «alimentarsi» and «reintegrare». A few years later a new, important, leap forward: Professor Enrico Arcelliprofessor at the University of Milan, who created the Enervit Team, a research team that supports athletes in their nutritional care aimed at improving performance but also conducts studies on nutrition and longevity. Decisive in this sense is the collaboration with Barry Sears, an American biochemist and nutritionist who has dedicated his life to studying the use of food as a “drug” and the Zone diet capable of significantly reducing inflammation in our body. But the world of sports remains the trademark of the Zelbio company. Seventy years of history that pass through the images and texts of «The Enervit Story»the book released a few weeks ago by Mondadori, which tells the story of great sporting achievements and great champions. From the 1984 hour record of Francis Moser in Mexico City to the jumps Sarah SimeoniOlympic gold in Moscow and first woman to surpass two meters. Between the mountains and the sea with the climbs of the king of the Eight-thousanders Reinhold Messner and with the explorer Ambrogio Fogar who were the first to approach and test freeze-dried food. Then the black and white images take on color. The golds and world cups of Alberto Tombathe unforgettable Olympic marathon of Stephen Baldini in Athens, the first Italian Ironman Daniel Fontana, Valentina Vezzali, Federico Pellegrino. And here we are with today’s images. With Tadej Pogačar who wins the Giro and the Tour, Jannick Sinner world number one in tennis and Nicholas Martinenghi which, 24 years later Domenico Fioravantireturns to give Italy an Olympic gold in the breaststroke. A long journey that ends with thanks from Maurizio, Pina and Alberto Sorbini: «An idea, even if it is cutting edge, needs someone to support it: it takes a team. That’s what we have been like in these 70 years…».