Artificial intelligence is, as mentioned, the main protagonist of IFA in Berlin. But it is not just a slogan, because more and more large tech companies insert it in a new philosophy that wants to bring to improve the consumer newspaper. Here, therefore, are some examples of smart innovations coming.
Lenovo: productivity in the center
At IFA 2025 Lenovo has chosen to focus strong on artificial intelligence as a new productivity engine. The most important news focus on the ThinkPad workstation, completely updated with the Intel Core Ultra 200hx processors and dedicated accelerators. An example is the ThinkPad P16 Gen 3, redesigned in a more portable format but capable of reaching desktop performance, supported by NVIDIA RTX Blackwell and VRAM up to 24 GB, ideal for engineers and professionals with intensive graphic loads. Next to this, the ThinkPad P1 8 is focusing on the balance between mobility and power, while models such as P16V Gen 3 and P14S I Gen 6 make lighter and versatile professional solutions accessible. On the concept side, Lenovo showed the Tuetiflex Thinkbook, a notebook that stands out for the 14 -inch rotable screen, capable of changing the vertical orientation for multitasking or for the writing of code. Connected via Smart Connect to the smartphone becomes an agile platform, which anticipates the idea of increasingly dynamic and integrated stations. In this hybridization scenario between hardware and services, Lenovo confirms a clear direction: to develop PCs and accessories that combine efficiency, collaboration and local artificial intelligence.
LG and the domestic IAI as conductor
With the LG concept to the Appliances Orchestra, the Korean multinational brings on the stage of IFA a vision in which the appliances become tools of an ensemble led by the AI Thinq. The Berlin stand opens with 21 connected devices that collaborate as an orchestra, coordinated by the Hub Thinq on. The platform integrates new functions such as Thinq Up, which updates over time the functions of appliances through software updates, and Thinq Care, a service designed for predictive maintenance and advanced assistance. LG has brought to the European market refrigerators with Fresh functions, capable of detecting the real use of doors and intelligently adjust the refrigeration, together with new washing machines capable of recognizing the fabrics and choosing optimal programs. All to improve comfort and energy efficiency, with elegant solutions that respect western design. In addition to the Smart Home, LG explores new frontiers with Spielraum, concept car that integrates the smart to home on the move. The goal is an ecosystem that makes the transition between home, cars and connected life fluid, placing artificial intelligence as an invisible common thread between objects.
TCL: between maxi screens and smart life
The company confirms its role as a global innovator to Berlin in the mini LED segment and connected electronics. After a 2025 in which he consolidated the world leadership, the Lancia brand the TV 115×955 Max, the largest QD-Mini Led ever made, together with the X11K flagship series that promises domestic cinematographic experiences with Bang & Olufsen Audio. For games and professionals, monitors such as the QD-Mini LED 57R94 arrive, with a 32: 9 format, designed to replace the multi-screen configurations, and the Z100 wireless free sound, wireless speaker capable of spreading an immersive Dolby atmos in the whole room. TCL, however, is not limited to entertainment: the brand expands the mobile offer with the NXTPAper 60 ultra smartphone, designed for visual health and creative imaging, and launches smart devices for the home as a double screen refrigerators, Freshin 3.0 and Voxin air conditioners, as well as washing machines in A-40%energy class. The commitment in sustainability with TCL Ecora, an eco-innovative material intended for debut in 2026. The vision of the brand combines large screens, AI and design, offering an ecosystem that integrates entertainment and smart living in a global key. And having entered the partners of the Milan-Cortina Olympics will serve to expand the message.
Haier: advanced preservation and integrated aesthetic
The example of useful intelligence proposed by Haier is represented by the Horizon Collection, a line of refrigerators and refrigeration solutions that find the right balance between sophisticated aesthetics, practicality and technological research. One of the top innovations is the Hydro Hub, an integrated system that combines water and rechargeable water distributor combined with the intelligent management of the Ice ice ice, capable of optimizing the organization of internal spaces and adapting production to needs. NEW OF REPORT is also the Nutrum Bank function, a technology that maintains foods at temperatures below zero slowing down the deterioration without freezing, thus lengthening freshness and durability. The “More Than A Class Range” range reaches efficiency levels of up to A-30%, with capacities that exceed 700 liters and internal differentiated microclimate systems for each food.
On the design front, Haier presents Built-in solutions such as the in-vista line, capable of integrating into the spaces with a margin of just 2 mm, without sacrificing elegance and capacity. The ecosystem connected via Hon App offers personalization, energy reports and smart suggestions, completing an experience that puts at the wellness center, efficiency and sustainability.
