«Build an increasingly active and proactive dialogue with citizens to talk about the actions and opportunities that the Lombardy Region offers them, also indicating the paths to take to carry out projects to be developed in this area». The president of the Lombardy Region, Attilio Fontana, starts from this consideration to make people understand what, in a nutshell, is his idea of institutional communication.
«A model – adds the governor who increasingly looks not only at traditional channels, but also and above all at the strengthening of digital and social platforms».
A strategy that confidently focuses on the use of the official profiles of Instagram, Facebook, Lombardia Notizie press agency – dialogue with every type of public, in an increasingly digitalized and connected general context”.
«A public administration, therefore, which – continues Pierfrancesco Gallizzi – as President Fontana asked us, must be able to exploit the opportunities offered by technological innovation to improve communication with citizens and achieve objectives of transparency, participation and involvement».
It is no coincidence that the Lombardy Region, over the last two years, has strengthened and expanded its presence on “online” channels with a new, constantly growing digital strategy. The trend of the social profiles available to the Region bears witness to how this action is producing important results. Overall, the number of followers of the Palazzo Lombardia channels is 1,470,500, an audience that on Facebook, Instagram, Generazione Lombardia”, all points of reference which, based on their respective characteristics, communicate with an institutional, journalistic and territorial promotion approach, with a particular eye on the youngest.
And all this with the declared aim of “putting the citizen at the centre”. «We want the user – explains Monica Muci, regional manager of the Communication sector – to be increasingly the protagonist, in a vision of public communication capable of responding to specific information needs».
An activity which, overall, is producing the desired effects and which is also projected directly onto President Fontana’s “social pages”: in fact, as shown in the annual report drawn up by Arcadia on Fanpage Karma data, in the 2024 ranking of “sentiment “, for the second consecutive year the governor of Lombardy has the highest percentage of approval, with 78% of positive mood.
In this context, increasingly oriented towards “new media”, an indispensable role is played by the editorial staff of Lombardia Notizie, the press agency of the regional council. A tested team of journalists who launches an average of ten press releases a day intended for national and local information bodies, which also find space on the “Lombardianotizie.online” website and on the social profiles of Lombardia Notizie.
«Our objective – explains Fabio Benati, dean of
editorial staff – is first and foremost to inform those who follow us in a precise and qualified manner, at the same time making effective and increasingly high-performance tools available to the president, councilors and undersecretaries”.