A “PHONE PARTY”: Realme thus called its new 14 Pro series with three models – on 14 pro+, 14 pro and 14x – presented at the Mobile World Congress in Barcelona. This is the first line of Smartphone sensitive to the cold and which has a back change system based on the temperature. And which, above all, wants to bring the characteristics of a high -end product in the average one (prices range from 239.99 to 579.99 euros depending on the variant). Made in collaboration with the Design Studio Valeur Designers, they focus on details such as the main 50 megapixel camera combined with an exclusive periscopic telephoto lenses with 120x Superzoom, the Qualcomm Snapdragon 7S Gen 3 5G platform for artificial intelligence functions, the triple Flash Magicglow for professional night portraits, the Ai Ultra Clarity 2.0 to make The blurred images clear. In addition, there are the 6,000mAh battery with rapid refill of 80 W, the 1.5ke frame without frames the rugged IP69/68/66 rugged certification for underwater shooting up to 1 hour. We talked about it with Jason Guo, CEO of Realme Europe.
Realme has recorded a big one in the last year: what are the key numbers?
“Ours was the smartphone brand with the fastest growth in Spain, Italy, Mexico and Saudi Arabia in the fourth quarter of 2024. This happened thanks to aggressive strategies focused on mid -range products. In Europe, in general, we recorded a 32% growth on an annual basis in the same period, supported by the relaunch of the GT series and the location campaigns. This allowed us to maintain a position in the top 4 of the European market for four consecutive quarters “.
The GT series is the symbol of these results.
“If we see the increase in shipments on an annual basis in 2024, we are talking about 550%. This means that the market asks for flagship devices at affordable prices. In fact, online sales of our medium-high-end products in Europe have increased by 270% compared to the previous year. These results demonstrate the validity of our optimization strategy of the product line and the focus on the medium and high segments “.
What are you going to continue to continue this expansion in 2025?
“We will aim to focus our strategy on five key regions, with personalized approaches for each. In Europe we aim to reach 10 million annual sales by 2027, with a goal of over 1 million units in strategic markets such as Poland, Italy, Spain and France. This strengthens partnerships with operators such as Vodafone and Orange to enhance our offline presence “.
And in the other areas?
“In India we want to consolidate our position as a leader in the medium-high range online, supported by the launch of new products. In Indonesia the goal is to double the shipments and climb the market top 4 within three years. In the Middle East and Africa we want to become a brand in the top 3 of the region. Finally in Latin America we aim to triple sales within three years “.
In short, the goals are ambitious: what should we expect in terms of products?
“2025 will be a crucial year for us. We will continue to democratize technology, with particular attention to two areas: the batteries of great ability and the accessible artificial intelligence. Our strategy will continue to focus on the Number series and on the GT series, both medium-high end. While Serie C will maintain its strong position in the entry-level markets “.
Speaking of innovations, what will be the most important innovations?
“The Number series, positioned as” Next-Gen Performance & Camera “, will offer innovations in cameras. For example, precisely, in the 14 Pro+, telephoto lens in Periscope, triple flash system and the owner algorithm Hyperimage+. The GT series, on the other hand, will carry on the research in flagship processors and advanced features. Europe will be the priority market “.
Imagining new smartphone formats is complicated. How are you working on design?
“We perfect the details, such as the sensitive body capable of changing color. And for the near future we are preparing in edition devices. Here in Barcelona we also put on display new technologies for images and innovative solutions for quick charging, in addition to the introduction of IP69 resistance in Europe, which is a primacy for our brand “.
What is your vision for the Mobile Ia?
“Artificial intelligence is a fundamental pillar of the new mobile world. We focus on three main areas: imaging, gaming and efficiency. Philosophy is clear: AI must be silent but useful, solving real problems without complicating the user experience “.
And this is already seen from the 14 Pro Serie.
“Exact. With functions in the field of image as well as ultra clarity to improve blurred photos and snap mode to capture rapid movement subjects. In addition, our Hyperimage+ system uses the IA to balance the backlight, simulate the bokeh at the reflex camera level with single digital lens and isolate the subjects in portraits “.
Is there other?
“At the MWC 2025 we revealed the Ai Voice-Based Retoucher to edit photos with vocal commands of the genre” Remove the background “or” Add fireworks “. And also the to Erasser video to delete unwanted objects from videos with a simple touch. These technologies are still in the demonstration phase, but we plan to integrate them into our devices based on the demand for users and technological progress “.
In short, there will be a lot of real in the future of smartphones.
“Our vision is clear: we want to make advanced technology accessible to everyone.
Whether it is ia, innovations in cameras or ultra-pypid charging, we will continue to challenge the limits of the possible, maintaining a constant focus on performance, design and user experience. 2025 will be a revolutionary year and we can’t wait to share these innovations with our users “.