A Christmas dedicated todigital inclusion. With the project “Play-Able – For a new level of accessibility”, the Group Bosch in Italy launches a social responsibility initiative in collaboration with ASPHI Onlus Foundationa reality that has been promoting the inclusion of people with disabilities through digital technologies for over forty years.
The goal is simple and powerful: to make the video game a symbol of fun and connection for millions of young people, accessible even to those living with physical or cognitive barriers.
Technology and inclusion: when play becomes a bridge
Game consoles have been one of the most popular gifts for years desired during the holidays. But for many kids with disabilities, the gaming experience remains a difficult dream realize. With Play-Able, Bosch wants to change this perspective, donating personalized gaming stations adapted to the needs of each child.
Designed by the Foundation ASPHI Onlusthe stations combine assistive technologies and special aids that allow you to play with greater autonomy, while at the same time stimulatinglearning digital and sociality. Each station will be accompanied by a training course for families, so that the experience becomes an integral part of daily and school life.
“Digital accessibility represents one of our society’s most pressing challenges. Technology must be a bridge, not an obstacle“he declared Renato LastariaGeneral Manager of the Bosch Group in Italy. “With Play-Able we want to demonstrate that technology is not just technical innovation, but also a tool for inclusion and social connection. This is the meaning of our payoff “Technology for life”.“
A network for inclusion
Also Andrea Pontremolipresident of the Foundation ASPHI Onlusunderlined the value of collaboration: “Projects like Play-Able confirm the importance of building networks between organisations, companies and communities, to promote a culture accessible to all. In this way, innovation is put at the service of people, generating real opportunities.“
The recipients of the project will be Boys residents in the territories where Bosch is present with its Italian offices, thus strengthening the bond with local communities. For them, the new stations represent not only a Christmas gift, but a means of freedom and participation.
Favij ambassador of the project
To make it even more powerful the message of the initiative is collaboration with Favij (Lorenzo Ostuni), one of the most followed digital creators in Italy and a symbolic face of the gaming world.
Favij will be the official ambassador of Play-Abletelling the value of inclusion through the universal language of video games. The communication campaign, spread across Bosch’s social and internal channels, will culminate on 3 December, on the occasion of the International Day of Persons with Disabilitieswith the launch of a video dedicated to the project. The film will tell stories, emotions and new possibilities opened up by accessible gaming.
“Play-Able reflects our way of understanding play as a tool for creating authentic connections and spreading positive values”he explained Giuditta PiedilatoDirector of Communications and Public Relations at Bosch Italia. “The video of our campaign aims to be an invitation to look at technology with new eyes, as a key to unlock one’s abilities.“
The social value of Bosch
Bosch, which is part of a public benefit foundation, has always pursued the objective of improving the quality of people’s lives and promoting a fair and inclusive. With Play-Ablethe company confirms its vision of an ethical and human technology, capable of breaking down barriers and transforming itself into an instrument of growth and freedom.
For many, a video game may seem like just entertainment.
For others, thanks to projects like this, it can become a real game changer: an opportunity to feel part of the world, without limits. Because, as Bosch points out, “Technology must not only make life easier: it must make it accessible to everyone“.